Author Archives: tochrisrose

The Most Interesting Campaign in the UK General Election

On June 8th the UK goes to back to the polling booths for a General Election.  The political campaigns do not look very interesting, and the most interesting political figure in the Election is not a politician but a campaigning … Continue reading

Share
Posted in Uncategorized | Leave a comment

The Bubble Print: A New CSR Frontier for Google and Facebook

Many commentators, pundits, politicians, journalists, NGOs, and even normal people, are talking about ‘bubbles’ and Brexit, and as my previous blog suggested, such ‘bubbles’ can easily form along values divides. The way we now ‘living more separate lives’, aided and … Continue reading

Share
Posted in Uncategorized | Leave a comment

The Values Story of the Brexit Split (Part 1)

Unconscious motivational values are largely missing from most discussions about what happened in the EU Referendum vote for ‘Brexit’ and the Trump election.  Many people have asked me what ‘values’ may have played and this post is my view of … Continue reading

Share
Posted in Uncategorized | Leave a comment

Why Simply Countering ‘Fake News’ With ‘Fact Checking’ May Not Work

Fact checking initiatives against ‘Fake News’ will not work unless they take account of values differences The news is full of reports of moves to stem ‘fake news’, for example involving Facebook, Google, French TV, and the BBC.   This is … Continue reading

Share
Posted in Uncategorized | Leave a comment

Trump-Brexit: From Lightning Bolts to Lightning Rods

 (photos Open University and The Guardian) When Theresa May said “Brexit Means Brexit”, nobody knew what it meant.  Well they do now, they think it means Trump. Donald Trump was elected and the UK referendum found for Brexit both by … Continue reading

Share
Posted in Uncategorized | Leave a comment

Links and Resources on Motivational Values

Chris Rose  chris@campaignstrategy.co.uk (compiled 19 January 2017) www.campaignstrategy.org I often get asked about values study examples, data and how the CDSM Values Modes system works.  Below are some links to posts at this blog, in my Newsletters/ articles and elsewhere, … Continue reading

Share
Posted in Uncategorized | Leave a comment

Please David Attenborough: For Nature’s Sake, No Planet Earth III

BBC production genius, big budgets and the gentle charisma of David Attenborough were combined to take the BBCs hallmark nature spectaculars to new heights in Planet Earth II. It is more awe inspiring, more immersive, more cinematic than ever before.  … Continue reading

Share
Posted in Uncategorized | Leave a comment

Trump Is Not A Demon

photo: D-Vare under Creative Commons licence With Trump to be in the Whitehouse, many ‘progressives’ are truly horrified at the possible consequences.  But if campaigns are to work effectively, campaigners need to guard against an ‘ethical panic’, especially among supporters … Continue reading

Share
Posted in Uncategorized | Leave a comment

Was Opposition to TTIP Anti-Americanism After All ?

Was EU civil society’s opposition to TTIP mainly motivated by anti-Americanism ?  We should know the answer to that question by how NGOs and other critics of TTIP react to CEUCIA, the forthcoming investment agreement with China, argues Richard Elsner … Continue reading

Share
Posted in Uncategorized | 1 Comment

Bonus Pinning Gets Sharper

(This is the second of three blogs about innovative developments in economics and business which, it seems to me, may have a big effect on many campaigns) Pinning CEO’s bonuses to specific outcomes could offer campaigns a powerful tool At … Continue reading

Share
Posted in Uncategorized | Leave a comment