Category Archives: Uncategorized

He Had Our Back – Peter Melchett’s Contribution to Greenpeace

(This post first appeared at the blog ‘Celebrating Peter‘ where many other contributions can also be found). Chris Rose Peter on a walk round his farm in April this year.  Behind him is a field full of cowslips, part of … Continue reading

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How Change Campaigns Get Populated By The Usual Suspects

Here’s one for students of values.  ‘Self-agency’, the sense that you can change the world rather than it limiting or changing you, increases as, and if, people ‘transition’ through the sequence of Values Modes.  As a result, any campaign ask … Continue reading

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A TV Watershed for Climate Change Campaigns

Chris Rose  chris@campaignstrategy.co.uk Long blog – download it as a pdf here In what should be a game-changer for climate campaigning, the divide between ‘weather’ and ‘climate’ has been closed, as German scientist Friederike Otto and colleagues have succeeded in … Continue reading

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Apple: A Genius Way To Treat Customers

Shop containing a Genius Bar – this wasn’t the one (This story is four years old.  I just never got round to publishing it but it’s a Friday). A few nights ago I was working at my PC when my … Continue reading

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UK: Most People Say Supermarkets Should Stop Selling Drinks in Plastic Bottles

77.2% of people surveyed in the UK agree that ‘supermarkets should stop selling drinks in plastic bottles’.  32.8% agreed ‘strongly’ when given six options (strongly/ moderately/ slightly, agree or disagree) in a survey of 1001 people fielded for CDSM (Cultural … Continue reading

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In UK, 84% Say ‘Phase-Out Plastic: Essential Uses Only’

An overwhelming majority of the UK public wants to see plastic phased out except for essential uses, according to a survey of over 1000 people reported here.  83.9% agreed that ‘Because of the pollution/harm it causes, plastic should be phased … Continue reading

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Experiences and Encounters with Humanity – In Memory of Jon Castle

In Memory of Jon Castle, 7 December 1950 – 12 January 2018  Experiences and Encounters with Humanity Jon Castle, captain of the rescue ship, briefing the crew for their next mission By Judith Buethe Can we achieve it? Will we … Continue reading

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Good News: Britain Has An Acute Plastics Crisis

Thanks to a waste-import ban by China, Britain has a window of opportunity to begin real progress on tackling the plastics crisis.  The same may apply to some other countries. As the recycling industry and the UK media started pointing … Continue reading

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Identity Factors and Values in Britain: A Survey

What defines us?  What makes up our ‘identity’? As part of its large (3594 person) 2014 British Values Survey, CDSM (Cultural Dynamics Strategy and Marketing) asked two ‘my identity’ questions, with 31 ‘facts’ offered as options important in forming identity. … Continue reading

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Communications and Strategy Challenges Of The Plastics Issue

Any campaigns taking on the plastic crisis face some significant communications and strategy challenges.  These include getting rid of the L-word, the visual ‘less is more’ problem (debris> microplastic), the communications legacy effect and potential motivational dead-ends of beach clean-ups, … Continue reading

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