Category Archives: Uncategorized

An overwhelming majority of the UK public wants to see plastic phased out except for essential uses, according to a survey of over 1000 people reported here.  83.9% agreed that ‘Because of the pollution/harm it causes, plastic should be phased … Continue reading →

In Memory of Jon Castle, 7 December 1950 – 12 January 2018  Experiences and Encounters with Humanity Jon Castle, captain of the rescue ship, briefing the crew for their next mission By Judith Buethe Can we achieve it? Will we … Continue reading →

Thanks to a waste-import ban by China, Britain has a window of opportunity to begin real progress on tackling the plastics crisis.  The same may apply to some other countries. As the recycling industry and the UK media started pointing … Continue reading →

What defines us?  What makes up our ‘identity’? As part of its large (3594 person) 2014 British Values Survey, CDSM (Cultural Dynamics Strategy and Marketing) asked two ‘my identity’ questions, with 31 ‘facts’ offered as options important in forming identity. … Continue reading →

Any campaigns taking on the plastic crisis face some significant communications and strategy challenges.  These include getting rid of the L-word, the visual ‘less is more’ problem (debris> microplastic), the communications legacy effect and potential motivational dead-ends of beach clean-ups, … Continue reading →

Below are the results from a long running survey (49 polls) by YouGov, which asks the question, “In hindsight, do you think Britain was right or wrong to vote to leave the EU?“.  Two things are fairly clear.  First, that … Continue reading →

or  How Kahneman’s System 1 Fast-Tracked The Plastic Crisis,  and System 2 Slow-Tracked The Issue A child’s plastic fish, and a plastic cotton bud innard, both found on my local beach. (Long post – download it as pdf here) Introduction … Continue reading →

   (download this blog as a pdf here) Campaigners will be very aware that not many people spend much of their time bothering about “issues”.  For most people, most of the time, what bothers and pre-occupies campaigners, ‘policy wonks’, political … Continue reading →

Microplastic at plankton scale (copyright Dr Richard Kirby).  These little sea creatures get tangled in plastic fibres and eat plastic particles.  Fish eat plankton.  We eat fish.  Look at @PlanktonPundit’s tweets to see amazing and beautiful images and videos of … Continue reading →

In case it is useful … here’s a rough index (with short extract) to Campaign Strategy Newsletters 43 – 101.  I’m currently working on the next one, and #102 is at this website while a compendium of Newsletters 1 – … Continue reading →