Category Archives: Uncategorized

What defines us?  What makes up our ‘identity’? As part of its large (3594 person) 2014 British Values Survey, CDSM (Cultural Dynamics Strategy and Marketing) asked two ‘my identity’ questions, with 31 ‘facts’ offered as options important in forming identity. … Continue reading →

Any campaigns taking on the plastic crisis face some significant communications and strategy challenges.  These include getting rid of the L-word, the visual ‘less is more’ problem (debris> microplastic), the communications legacy effect and potential motivational dead-ends of beach clean-ups, … Continue reading →

Below are the results from a long running survey (49 polls) by YouGov, which asks the question, “In hindsight, do you think Britain was right or wrong to vote to leave the EU?“.  Two things are fairly clear.  First, that … Continue reading →

or  How Kahneman’s System 1 Fast-Tracked The Plastic Crisis,  and System 2 Slow-Tracked The Issue A child’s plastic fish, and a plastic cotton bud innard, both found on my local beach. (Long post – download it as pdf here) Introduction … Continue reading →

   (download this blog as a pdf here) Campaigners will be very aware that not many people spend much of their time bothering about “issues”.  For most people, most of the time, what bothers and pre-occupies campaigners, ‘policy wonks’, political … Continue reading →

Microplastic at plankton scale (copyright Dr Richard Kirby).  These little sea creatures get tangled in plastic fibres and eat plastic particles.  Fish eat plankton.  We eat fish.  Look at @PlanktonPundit’s tweets to see amazing and beautiful images and videos of … Continue reading →

In case it is useful … here’s a rough index (with short extract) to Campaign Strategy Newsletters 43 – 101.  I’m currently working on the next one, and #102 is at this website while a compendium of Newsletters 1 – … Continue reading →

As the planet fills up with plastic and the EU ponders its new ‘plastics strategy’, is the great re-framing and concern co-option strategy of the plastics industry finally going to run out of road?  The threat of invisible omnipresent micro-plastics … Continue reading →

Research from surveys conducted before and after the 2017 General Election shows that Leave/ Remain voters split along values lines more than party lines, or indeed by age, class or sex.   Brexit Values Story Part 2.1 explores the data and … Continue reading →

The Vote Leave campaign converted questionable economic statistics into powerful but ultimately false promises about funding the UK NHS in the 2016 EU Referendum campaign.  Now, as Britain faces a £36bn bill for the first item on the Brexit menu, … Continue reading →