Chris Rose chris@campaignstrategy.co.uk (compiled 19 January 2017)
www.campaignstrategy.org
I often get asked about values study examples, data and how the CDSM Values Modes system works. Below are some links to posts at this blog, in my Newsletters/ articles and elsewhere, that may be useful.
My Book: What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers, available through link opposite.
Summary briefing on values (at Maslow Group level of Settlers, Prospectors and Pioneers).
Links to descriptions of the 12 Values Modes within the three large segments of Settlers, Prospectors and Pioneers are at the home page of www.campaignstrategy.org where you can also can sign up to my free newsletter.
Newsletters (pdf downloads) index: http://www.campaignstrategy.org/newsletter_index.php
CDSM site with shedloads of stuff including descriptions of the ‘Attributes’ shown as dots with names, on the UK version of the values map: www.cultdyn.co.uk
Take the CDSM values questionnaire here http://www.cultdyn.co.uk/Process/indexAdagio.php It emails you the result – follow link for your own Values Mode info
I tweet things about anything new I come across on values etc from @campaignstrat
Academic study on why attempts to change values are not likely to work (so instead we need to design offers and asks in ways that engage different values groups, to get desired behaviours) Why social values cannot be changed for the sake of conservation by Michael J. Manfredo et al (2016)
Presentation on values by me at ECF Conference in Oxford
Some reports and articles and blogs
General/ Strategic/ Tactical
http://threeworlds.campaignstrategy.org/?p=1093 Seven Values Strategies
http://threeworlds.campaignstrategy.org/?p=906 UK Charity Types by Motivational Value
Broadening the Appeal of Environmental Action through Values-Framing Uplift (2014) [shows how two reframings create uplift but especially in two of the three values groups]
Why Heuristics Work And Why Campaigns Need A Psychological Makeover (2012)
Climate Change Campaigns: Keep Calm But Don’t Carry On (2010)
It’s The Children Stupid ! (2009) [baby heuristic – children have cross values resonance]
VBCOP – A Unifying Campaign Strategy Model (2009) [values drive behaviour, due to the consistency heuristic people rationalise the behaviour, they then adopt opinions in line with that – this can be used to affect politics]
http://www.campaignstrategy.org/articles/int_values_campaign.pdf Outline International Values Planner
http://documents.campaignstrategy.org/uploads/Democracy%20Strategy%20template.pdf – Democracy Strategy Template – links to http://documents.campaignstrategy.org/uploads/campaignstrategy_newsletter_69.pdf on Arab Spring, also links to ‘Maslow Goes to War’
http://threeworlds.campaignstrategy.org/?p=105 A Heuristic for Values Narratives
http://threeworlds.campaignstrategy.org/?p=74 applying values to the UK DEFRA green segmentation
http://threeworlds.campaignstrategy.org/?p=37 Values by age (UK population)
http://threeworlds.campaignstrategy.org/?p=32 The values of regular Guardian readers
http://threeworlds.campaignstrategy.org/?p=24 The Sun and Murdoch Values
http://threeworlds.campaignstrategy.org/?p=641 It’s A Prospector World (global summation of data)
http://threeworlds.campaignstrategy.org/?p=186 A Comparison of Values In Five Countries
http://threeworlds.campaignstrategy.org/?p=163 Tea Party values – also probably relevant to UKIP in the UK
http://threeworlds.campaignstrategy.org/?p=196 What’s The Greater Risk: Nonylphenolethoxylate or Showing Your Knickers At The Oscars ? values dilemma (toxics campaigns)
Formative Qualitative Research Example
Example of use of qualitative research segmented by values, to develop action proposition (in this case across all three values groups). Marine conservation project for example (for Natural England) in my book with images – How to Win Campaigns: Communications for Change, and described with links in a Newsletter here
Brexit & UK politics
http://threeworlds.campaignstrategy.org/?p=1468 The Bubble Print: A New CSR Frontier for Google and Facebook
http://threeworlds.campaignstrategy.org/?p=1462 The Values Story of the Brexit Split (Part 1)
http://threeworlds.campaignstrategy.org/?p=1104 Brexit, values and age (after the result)
http://threeworlds.campaignstrategy.org/?p=1099 What’s Wrong with the Brexit Campaigns ? (before the result)
http://threeworlds.campaignstrategy.org/?p=979 The Brexit Values Battle (before the result)
http://threeworlds.campaignstrategy.org/?p=1035 Brexit and the green NGOs (internal values split – before the result)
http://threeworlds.campaignstrategy.org/?p=323 UK Politics and Values – Beyond Class
http://threeworlds.campaignstrategy.org/?p=308 Pure values dog whistle: Daily Mail calls for overseas aid claw-back [values and flooding response]
http://threeworlds.campaignstrategy.org/?p=735 Labour Lost the Prospectors, so Labour Lost the Election
Mainly Related to Climate or Energy
(the values principles often apply to other ‘issues’)
http://threeworlds.campaignstrategy.org/?p=672 Getting The Message Right – article in UNA Climate 2020
Why We Need Climate Crises To Avoid Catastrophe (2013)
Changing Climate Campaigns: Time To Retire the Apocalypse (2012)
The Emotional Case for Nuclear Power, And the Rational Response to Climate Change (2011)
The Lesson of Kansas: Change Outcomes – Minds Can Follow (2010) [Settler engagement on renewable energy]
http://threeworlds.campaignstrategy.org/?p=759 Two Climate Strategy Suggestions for Paris
http://threeworlds.campaignstrategy.org/?p=782 Suggestions for Paris – Part 2 – Time To Put Fossil Fuels ‘Beyond Use’ [not really about values but might be of interest]
http://threeworlds.campaignstrategy.org/?p=847 Values and Climate Issues in Five European Countries
http://threeworlds.campaignstrategy.org/?p=437 Uptake of solar pv by UK Settlers
http://threeworlds.campaignstrategy.org/?p=427 Evidence That Changing The Frame Can Improve Appeal Across Values Groups
http://threeworlds.campaignstrategy.org/?p=286 The Cornered Dinosaur and the Carbon Hostages (Arctic oil)
http://threeworlds.campaignstrategy.org/?p=282 Two Good Reasons Not To Play The ‘China Card’ (China coal and renewables)
http://threeworlds.campaignstrategy.org/?p=257 Use the Tax To Move the Money to Stop Investment in Fossil Fuels
http://threeworlds.campaignstrategy.org/?p=252 Obama: It’s Hot in Here – So Let’s Cut Pollution (framing
http://threeworlds.campaignstrategy.org/?p=241 Why Opinion Polls May Not Matter As Much As You Think on Climate Change. Or Much Else Besides
http://threeworlds.campaignstrategy.org/?p=237 The Speed We Respond to Climate Change
http://threeworlds.campaignstrategy.org/?p=228 The Unwise Campaign Footprint And Its Impact on The Carbon Footprint (climate campaign design)
http://threeworlds.campaignstrategy.org/?p=219 Climate, Energy and Values: Surveys from Five Countries
http://threeworlds.campaignstrategy.org/?p=156 Renewables: Make The Issue The Need and the Potential, Not The Policy Target
Who Gives A Stuff About Climate Change and Who’s taking Action ? (2008)
Sustaining Disbelief: Media Pollism and Climate Change (2007)
Climate Change Communications: Dipping a Toe Into Public Motivation (2005)
UK Climate and Values Study Results (2005 with data set and Values and Voters study)
Nature and Values
(a few are not specifically about values)
http://threeworlds.campaignstrategy.org/?p=1247 analysis of attitudes to nature by location (rural urban etc) and values
http://threeworlds.campaignstrategy.org/?p=367 (values survey on introducing young children to nature)
http://threeworlds.campaignstrategy.org/?p=375 Why Our Children are Not Being Connected to Nature (about ‘nature blindness’ –– links to longer report Why Our Children are Not Being Connected to Nature; nature or lack of in popular culture, and the role of values etc here)
http://threeworlds.campaignstrategy.org/?p=512 (link to article in Ecos making case that the generational nature learning link is broken – see http://threeworlds.campaignstrategy.org/wp-content/uploads/2014/10/Navigating-nature-ECOS-35-2.pdf and story of Fairyland Trust in relation to nature understanding, plus also Ecoteering invented for NE, both designed to work across values groups
http://threeworlds.campaignstrategy.org/?p=427 about frame-changing from for-climate or for-nature to for-children and the uplift you get – more impact on Settlers and Prospectors than for Pioneers: data (see also above)
http://threeworlds.campaignstrategy.org/?p=1333 Time to put chemical farming indoors
http://threeworlds.campaignstrategy.org/?p=412 (about ‘blander Britain’ – effect of eutrophication)
http://threeworlds.campaignstrategy.org/?p=359 (about the nightingales campaign – now superseded somewhat by www.nightingalenights.org.uk )
http://threeworlds.campaignstrategy.org/?p=678 (by Melanie Oxley about nature tables)
http://threeworlds.campaignstrategy.org/?p=678 (about hay and road verges)
http://threeworlds.campaignstrategy.org/?p=619 (by Phil Rothwell about the ‘splatometer’ and farming and shifting baselines)
http://threeworlds.campaignstrategy.org/?p=605 (about the Moth Snowstorm)
http://threeworlds.campaignstrategy.org/?p=530 (about Oliver Rackham)
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