Links and Resources on Motivational Values

Chris Rose  chris@campaignstrategy.co.uk (updated 8th August 2020)

www.campaignstrategy.org

I often get asked about values study examples, data and how the CDSM Values Modes system works.  Below are some links to posts at this blog, in my Newsletters/ articles and elsewhere, that may be useful.

(download this post as a pdf)

My Book: What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers, available through link opposite.

Summary briefing on values (at Maslow Group level of Settlers, Prospectors and Pioneers).

Links to descriptions of the 12 Values Modes within the three large segments of Settlers, Prospectors and Pioneers are at the home page of www.campaignstrategy.org where you can also can sign up to my free newsletter.

Newsletters (pdf downloads) index:  http://www.campaignstrategy.org/newsletter_index.php

CDSM site with shedloads of stuff including descriptions of the ‘Attributes’ shown as dots with names, on the UK version of the values map: www.cultdyn.co.uk

Take the CDSM values questionnaire here http://www.cultdyn.co.uk/Process/indexAdagio.php  It emails you the result – follow link for your own Values Mode info

The same questionnaire can also be found here at the website of The Campaign Company (TCC) which makes use of the values segmentation system. TCC regularly share values research insights in their free newsletter.

I tweet things about anything new I come across on values etc from  @campaignstrat

Academic study on why attempts to change values are not likely to work (so instead we need to design offers and asks in ways that engage different values groups, to get desired behaviours)  Why social values cannot be changed for the sake of conservation by Michael J. Manfredo et al (2016)

Presentation on values by me at ECF Conference in Oxford

Some reports and articles and blogs with values content

General/ Strategic/ Tactical

Tragedy or Scandal? Strategies of Extinction Rebellion and Greta Thunberg (discusses the risk of values polarisation, 2020)

Values Group Changes in the UK 1973 – 2020  (shows the gradual shift to a more Pioneer society, 2020)

How Change Campaigns Get Populated By The Usual Suspects  (2018)

(explains the values-sieve effect which often leaves campaigns presented in terms requiring high self-agency to attract a very unrepresentative values segment of society)

I tweet things about anything new I come across on values etc from  @campaignstrat

http://threeworlds.campaignstrategy.org/?p=1746 A Two-Track Tool For Issues Development and Campaign Design (2018)

http://threeworlds.campaignstrategy.org/?p=2025  UK: Most People Say Supermarkets Should Stop Selling Drinks in Plastic Bottles (2018)

http://threeworlds.campaignstrategy.org/?p=2017 In UK, 84% Say ‘Phase-Out Plastic: Essential Uses Only’ (2018)

http://threeworlds.campaignstrategy.org/?p=1903  Identity Factors and Values in Britain: A Survey (2018)

http://threeworlds.campaignstrategy.org/?p=1764 Why We Suddenly Have A Plastics Crisis (2017)

http://threeworlds.campaignstrategy.org/?p=1093 Seven Values Strategies

http://threeworlds.campaignstrategy.org/?p=906 UK Charity Types by Motivational Value

http://threeworlds.campaignstrategy.org/?p=1450  Why Simply Countering ‘Fake News’ With ‘Fact Checking’ May Not Work (2017)

Broadening the Appeal of Environmental Action through Values-Framing Uplift (2014) [shows how two reframings create uplift but especially in two of the three values groups]

Why Heuristics Work And Why Campaigns Need A Psychological Makeover (2012)

Climate Change Campaigns: Keep Calm But Don’t Carry On (2010)

It’s The Children Stupid ! (2009) [baby heuristic – children have cross values resonance]

VBCOP – A Unifying Campaign Strategy Model (2009) [values drive behaviour, due to the consistency heuristic people rationalise the behaviour, they then adopt opinions in line with that – this can be used to affect politics]

http://www.campaignstrategy.org/articles/int_values_campaign.pdf  Outline International Values Planner

http://documents.campaignstrategy.org/uploads/Democracy%20Strategy%20template.pdf  – Democracy Strategy Template – links to http://documents.campaignstrategy.org/uploads/campaignstrategy_newsletter_69.pdf on Arab Spring, also links to ‘Maslow Goes to War’

http://threeworlds.campaignstrategy.org/?p=105 A Heuristic for Values Narratives

http://threeworlds.campaignstrategy.org/?p=74 applying values to the UK DEFRA green segmentation

http://threeworlds.campaignstrategy.org/?p=37 Values by age (UK population)

http://threeworlds.campaignstrategy.org/?p=32 The values of regular Guardian readers

http://threeworlds.campaignstrategy.org/?p=24 The Sun and Murdoch Values

http://threeworlds.campaignstrategy.org/?p=641 It’s A Prospector World (global summation of data)

http://threeworlds.campaignstrategy.org/?p=186 A Comparison of Values In Five Countries

http://threeworlds.campaignstrategy.org/?p=163 Tea Party values – also probably relevant to UKIP in the UK

http://threeworlds.campaignstrategy.org/?p=196  What’s The Greater Risk: Nonylphenolethoxylate or Showing Your Knickers At The Oscars ?  values dilemma (toxics campaigns)

Formative Qualitative Research Example

Example of use of qualitative research segmented by values, to develop action proposition (in this case across all three values groups).  Marine conservation project for example (for Natural England) in my book with images – How to Win Campaigns: Communications for Change, and described with links in a Newsletter here

 

Brexit & UK politics – with values content

http://threeworlds.campaignstrategy.org/?p=1601 Brexit Values Story Part 2.1 [with data on voting] (2017)

http://threeworlds.campaignstrategy.org/?p=1533  “Oh Jeremy Corbyn” – Will You Chose The Old or The Young ? (2017)

http://threeworlds.campaignstrategy.org/?p=1490  The Most Interesting Campaign in the UK General Election (2017)

http://threeworlds.campaignstrategy.org/?p=1468 The Bubble Print: A New CSR Frontier for Google and Facebook (2017)

http://threeworlds.campaignstrategy.org/?p=1462 The Values Story of the Brexit Split (Part 1)

http://threeworlds.campaignstrategy.org/?p=1104 Brexit, values and age (after the result)

http://threeworlds.campaignstrategy.org/?p=1099 What’s Wrong with the Brexit Campaigns ? (before the result)

http://threeworlds.campaignstrategy.org/?p=979 The Brexit Values Battle (before the result)

http://threeworlds.campaignstrategy.org/?p=1035 Brexit and the green NGOs (internal values split – before the result)

http://threeworlds.campaignstrategy.org/?p=323 UK Politics and Values – Beyond Class

http://threeworlds.campaignstrategy.org/?p=308 Pure values dog whistle: Daily Mail calls for overseas aid claw-back [values and flooding response]

http://threeworlds.campaignstrategy.org/?p=735 Labour Lost the Prospectors, so Labour Lost the Election

 

Mainly Related to Climate or Energy – with values content

(the values principles often apply to other ‘issues’)

Killing the Wind of England

Posted on April 18, 2019 by Chris

How The Values-Politics of Eurosceptic, Climatesceptic Conservatives Halted (onshore) Wind Energy in England

http://threeworlds.campaignstrategy.org/?p=2345 – example of how the opposition successfully played on values to mobilise and focus opposition to pro-climate policies, in this case onshore wind (a UK ‘values backlash’ a bit similar to gilets jaune)

http://threeworlds.campaignstrategy.org/?p=672  Getting The Message Right – article in UNA Climate 2020

Why We Need Climate Crises To Avoid Catastrophe (2013)

Changing Climate Campaigns: Time To Retire the Apocalypse (2012)

The Emotional Case for Nuclear Power, And the Rational Response to Climate Change (2011)

The Lesson of Kansas: Change Outcomes – Minds Can Follow (2010) [Settler engagement on renewable energy]

http://threeworlds.campaignstrategy.org/?p=759 Two Climate Strategy Suggestions for Paris

http://threeworlds.campaignstrategy.org/?p=782  Suggestions for Paris – Part 2 – Time To Put Fossil Fuels ‘Beyond Use’ [not really about values but might be of interest]

http://threeworlds.campaignstrategy.org/?p=847 Values and Climate Issues in Five European Countries

http://threeworlds.campaignstrategy.org/?p=591  Climate Change: Surveys From Fifteen Countries

http://threeworlds.campaignstrategy.org/?p=437 Uptake of solar pv by UK Settlers

http://threeworlds.campaignstrategy.org/?p=427 Evidence That Changing The Frame Can Improve Appeal Across Values Groups

http://threeworlds.campaignstrategy.org/?p=286 The Cornered Dinosaur and the Carbon Hostages (Arctic oil)

http://threeworlds.campaignstrategy.org/?p=282 Two Good Reasons Not To Play The ‘China Card’ (China coal and renewables)

http://threeworlds.campaignstrategy.org/?p=257 Use the Tax To Move the Money to Stop Investment in Fossil Fuels

http://threeworlds.campaignstrategy.org/?p=252 Obama: It’s Hot in Here – So Let’s Cut Pollution (framing

http://threeworlds.campaignstrategy.org/?p=241 Why Opinion Polls May Not Matter As Much As You Think on Climate Change. Or Much Else Besides

http://threeworlds.campaignstrategy.org/?p=237 The Speed We Respond to Climate Change

http://threeworlds.campaignstrategy.org/?p=228 The Unwise Campaign Footprint And Its Impact on The Carbon Footprint (climate campaign design)

http://threeworlds.campaignstrategy.org/?p=219 Climate, Energy and Values: Surveys from Five Countries

http://threeworlds.campaignstrategy.org/?p=156 Renewables: Make The Issue The Need and the Potential, Not The Policy Target

Who Gives A Stuff About Climate Change and Who’s taking Action ? (2008)

Research Into Motivating Prospectors, Settlers and Pioneers To Change Behaviours That Affect Climate Emissions (2007)

Sustaining Disbelief: Media Pollism and Climate Change (2007)

Climate Change Communications: Dipping a Toe Into Public Motivation (2005)

UK Climate and Values Study Results (2005 with data set and Values and Voters study)

 

Nature and Values

(a few are not specifically about values)

http://threeworlds.campaignstrategy.org/?p=1247 analysis of attitudes to nature by location (rural urban etc) and values

http://threeworlds.campaignstrategy.org/?p=367 (values survey on introducing young children to nature)

http://threeworlds.campaignstrategy.org/?p=375 Why Our Children are Not Being Connected to Nature (about ‘nature blindness’ –– links to longer report Why Our Children are Not Being Connected to Nature; nature or lack of in popular culture, and the role of values etc here)

http://threeworlds.campaignstrategy.org/?p=512 (link to article in Ecos making case that the generational nature learning link is broken – see http://threeworlds.campaignstrategy.org/wp-content/uploads/2014/10/Navigating-nature-ECOS-35-2.pdf and story of Fairyland Trust in relation to nature understanding, plus also Ecoteering invented for NE, both designed to work across values groups

http://threeworlds.campaignstrategy.org/?p=427 about frame-changing from for-climate or for-nature to for-children and the uplift you get – more impact on Settlers and Prospectors than for Pioneers: data (see also above)

http://threeworlds.campaignstrategy.org/?p=1333 Time to put chemical farming indoors

http://threeworlds.campaignstrategy.org/?p=412 (about ‘blander Britain’ – effect of eutrophication)

http://threeworlds.campaignstrategy.org/?p=359 (about the nightingales campaign – now superseded somewhat by www.nightingalenights.org.uk )

http://threeworlds.campaignstrategy.org/?p=678 (by Melanie Oxley about nature tables)

http://threeworlds.campaignstrategy.org/?p=678 (about hay and road verges)

http://threeworlds.campaignstrategy.org/?p=619 (by Phil Rothwell about the ‘splatometer’ and farming and shifting baselines)

http://threeworlds.campaignstrategy.org/?p=605 (about the Moth Snowstorm)

http://threeworlds.campaignstrategy.org/?p=530 (about Oliver Rackham)

ends