Getting The Message Right – article in UNA Climate 2020

Here’s an article by Chris Rose from the UNA report ‘Climate 2020: Facing the Future’.

2020 cover

“I doubt that they teach much about
cognitive psychology, advertising, marketing
or politics at weather school. Things
like heuristics, framing and values. Not
surprisingly, the climatologists have proved
fabulously ill-equipped to deliver effective
climate communications”.

p1 UNA article

p2 UNA article

p 3 UNA article

 

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