The trouble comes when there is a response which others can see or hear.\u00a0 So if you are in a public forum and person A responds by saying \u201clet me see if I hear you right \u2013 you are saying we should support a drugs policy which keeps people out of jail and in treatment because it\u2019s ethically right \u2013 I agree with that \u2013 but wouldn\u2019t it also be better if we allowed them to decide what risks to take in the first place, after all, it\u2019s their life and as adults they should make their own decisions ?\u201d (a libertarian Pioneer view), then they have now added a \u2018hot button\u2019 that works for them but which the Settlers and some Prospectors will probably disagree with.\u00a0 If you<\/em> now agree with it, you are \u2018going against\u2019 the Settler\/Prospector values. \u00a0If you disagree<\/em> with it, you appear to go against the values of Pioneers.<\/p>\n You can try \u2018bridging<\/a>\u2019 away from it using A B C.\u00a0 For example\u00a0 \u201cthat\u2019s a point of view some people have\u201d [A<\/strong>cknowledge],\u00a0 \u201cbut what we are focused on here today<\/em> is\u201d [B<\/strong>ridge],\u00a0 \u201c[whatever your C<\/strong>ommunications point is]\u201d.\u00a0\u00a0 That can work in media interviews because the media default is to move onto the next question but that\u2019s not how normal conversations work. \u00a0\u00a0So if possible, it\u2019s better to get into one-one or \u2018segmented\u2019 conversations as soon as possible.<\/p>\n As a \u2018heuristic\u2019 it\u2019s probably safest to apply a rule-of-thumb of prioritizing SD> OD> ID or Settler> Prospector> Pioneer, in constructing any communication to a wide or mixed audience.\u00a0 This is especially the case in circumstances where people\u2019s front-of-mind priority is safety and security, either for themselves or on behalf of others.\u00a0 The proposition making task then becomes, \u201chow do I sell this in terms of safety and security ?\u201d, and that may be all<\/em> that its\u2019 wise to do.\u00a0 Meaning, if in doubt, go no further than Settler.\u00a0 If a bit more confident, go to Settler and Prospector cues, and only if more confident, include Pioneer.\u00a0 On many topics and in many European countries this has been the effect of economic recession \u2013 a lot of people are still adjusting to being and feeling poorer and less secure.<\/p>\n Depending on the structure of the communication, you might then be able to build in opt-in \u2018options\u2019 to show why your proposition will also make them more successful (for the Prospectors), and then why it also satisfies the wider or more different needs of the Pioneers.<\/p>\n In circumstances where there is a general background of media and social discussion of anxiety about needs which are always dominant for Settlers, that is, where other groups will be very aware that any \u2018social\u2019 solution needs to meet these, as in recession-shocked countries, any campaign proposition is likely to be \u2018tested\u2019 against these needs on feasibility grounds.\u00a0 So then, even a Pioneer or Prospector who actually feels quite safe and secure themselves, may start \u2018playing the Settler\u2019 in evaluating your idea, because that fits the prevailing mood about \u2018what people are concerned with\u2019.\u00a0 That\u2019s another reason to show that you recognize this, and the importance, in its widest sense, of \u2018safety-first\u2019.\u00a0 Otherwise the proxy-Settlers may see your proposition as naive and infeasible, and hence unattractive to engage with, if it\u2019s clearly something to be launched to a wide public audience.\u00a0 This particularly applies to propositions that you aim to have taken up by a third party, such as a politician.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" I\u2019m often asked about speaking to \u2018mixed audiences\u2019 drawn from different Maslow Groups, that is the Settlers (Security Driven), Prospectors (Outer Directed) and the Pioneers (Inner Directed).\u00a0 The advice is usually the same: (a) Segment if you can \u2013 and … Continue reading ![\"values](\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2012\/10\/values-narrative-requirements.gif\" "\\"values-narrative-requirements\\"")
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