{"id":1420,"date":"2017-01-19T13:13:51","date_gmt":"2017-01-19T13:13:51","guid":{"rendered":"http:\/\/threeworlds.campaignstrategy.org\/?p=1420"},"modified":"2020-08-06T21:40:00","modified_gmt":"2020-08-06T21:40:00","slug":"links-and-resources-on-motivational-values","status":"publish","type":"post","link":"https:\/\/threeworlds.campaignstrategy.org\/?p=1420","title":{"rendered":"Links and Resources on Motivational Values"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

Chris Rose\u00a0 chris@campaignstrategy.co.uk<\/a> (updated 8th August 2020)<\/p>\n

www.campaignstrategy.org<\/p>\n

I often get asked about values study examples, data and how the CDSM Values Modes system works.\u00a0 Below are some links to posts at this blog, in my Newsletters\/ articles and elsewhere, that may be useful.<\/h3>\n

(download this post as a pdf<\/a>)<\/p>\n

My Book<\/strong>: What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers<\/em>, available<\/a> through link opposite.<\/p>\n

Summary briefing<\/strong> on values<\/a> (at Maslow Group level of Settlers, Prospectors and Pioneers).<\/p>\n

Links to descriptions of the 12 Values Modes<\/strong> within the three large segments of Settlers, Prospectors and Pioneers are at the home page of www.campaignstrategy.org<\/a> where you can also can sign up to my free newsletter<\/strong>.<\/p>\n

Newsletters (pdf downloads) index<\/strong>: \u00a0http:\/\/www.campaignstrategy.org\/newsletter_index.php<\/a><\/p>\n

CDSM site with shedloads of stuff including descriptions of the \u2018Attributes<\/strong>\u2019 shown as dots with names, on the UK version of the values map: www.cultdyn.co.uk<\/a><\/p>\n

Take the CDSM values questionnaire<\/strong> here http:\/\/www.cultdyn.co.uk\/Process\/indexAdagio.php<\/a>\u00a0 It emails you the result \u2013 follow link for your own Values Mode info<\/p>\n

The same questionnaire can also be found here<\/a> at the website of The Campaign Company (TCC) which makes use of the values segmentation system. TCC regularly share values research insights in their free newsletter.<\/p>\n

I tweet things about anything new I come across on values etc from \u00a0@campaignstrat<\/p>\n

Academic study<\/strong> on why attempts to change values are not likely to work (so instead we need to design offers and asks in ways that engage different values groups, to get desired behaviours) \u00a0Why social values cannot be changed for the sake of conservation<\/a> by Michael J. Manfredo et al (2016)<\/p>\n

Presentation on values<\/a> by me at ECF Conference in Oxford<\/p>\n

Some reports and articles and blogs with values content<\/strong><\/h3>\n

General\/ Strategic\/ Tactical<\/strong><\/p>\n

Tragedy or Scandal? Strategies of Extinction Rebellion and Greta Thunberg (discusses the risk of values polarisation, 2020)<\/p>\n

Values Group Changes in the UK 1973 – 2020<\/a>\u00a0 (shows the gradual shift to a more Pioneer society, 2020)<\/p>\n

How Change Campaigns Get Populated By The Usual Suspects<\/a> \u00a0(2018)<\/p>\n

(explains the values-sieve effect which often leaves campaigns presented in terms requiring high self-agency to attract a very unrepresentative values segment of society)<\/p>\n

I tweet things about anything new I come across on values etc from \u00a0@campaignstrat<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1746<\/a> A Two-Track Tool For Issues Development and Campaign Design (2018)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=2025<\/a> \u00a0UK: Most People Say Supermarkets Should Stop Selling Drinks in Plastic Bottles (2018)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=2017<\/a> In UK, 84% Say \u2018Phase-Out Plastic: Essential Uses Only\u2019 (2018)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1903<\/a> \u00a0Identity Factors and Values in Britain: A Survey (2018)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1764<\/a> Why We Suddenly Have A Plastics Crisis (2017)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1093<\/a>\u00a0Seven Values Strategies<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=906<\/a>\u00a0UK Charity Types by Motivational Value<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1450<\/a>\u00a0 Why Simply Countering \u2018Fake News\u2019 With \u2018Fact Checking\u2019 May Not Work (2017)<\/p>\n

Broadening the Appeal of Environmental Action through Values-Framing Uplift<\/a> (2014) [shows how two reframings create uplift but especially in two of the three values groups]<\/p>\n

Why Heuristics Work And Why Campaigns Need A Psychological Makeover<\/a> (2012)<\/p>\n

Climate Change Campaigns: Keep Calm But Don\u2019t Carry On<\/a> (2010)<\/p>\n

It\u2019s The Children Stupid !<\/a> (2009) [baby heuristic \u2013 children have cross values resonance]<\/p>\n

VBCOP \u2013 A Unifying Campaign Strategy Model<\/a> (2009) [values drive behaviour, due to the consistency heuristic people rationalise the behaviour, they then adopt opinions in line with that \u2013 this can be used to affect politics]<\/p>\n

http:\/\/www.campaignstrategy.org\/articles\/int_values_campaign.pdf\u00a0 <\/a>Outline International Values Planner<\/p>\n

http:\/\/documents.campaignstrategy.org\/uploads\/Democracy%20Strategy%20template.pdf\u00a0<\/a> – Democracy Strategy Template – links to http:\/\/documents.campaignstrategy.org\/uploads\/campaignstrategy_newsletter_69.pdf <\/a>on Arab Spring, also links to ‘Maslow Goes to War’<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=105<\/a> A Heuristic for Values Narratives<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=74<\/a> applying values to the UK DEFRA green segmentation<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=37<\/a> Values by age (UK population)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=32<\/a> The values of regular Guardian readers<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=24<\/a> The Sun and Murdoch Values<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=641<\/a>\u00a0It\u2019s A Prospector World (global summation of data)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=186<\/a> A Comparison of Values In Five Countries<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=163<\/a> Tea Party values \u2013 also probably relevant to UKIP in the UK<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=196<\/a> \u00a0What\u2019s The Greater Risk: Nonylphenolethoxylate or Showing Your Knickers At The Oscars ?\u00a0 values dilemma (toxics campaigns)<\/p>\n

Formative Qualitative Research Example<\/strong><\/p>\n

Example of use of qualitative research segmented by values, to develop action proposition (in this case across all three values groups).\u00a0 <\/strong>Marine conservation project for example (for Natural England) in my book with images – How to Win Campaigns: Communications for Change<\/a><\/em>, and described with links in a Newsletter here<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

Brexit & UK politics – with values content<\/strong><\/h3>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1601<\/a> Brexit Values Story Part 2.1 [with data on voting] (2017)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1533<\/a>\u00a0 \u201cOh Jeremy Corbyn\u201d \u2013 Will You Chose The Old or The Young ? (2017)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1490<\/a>\u00a0 The Most Interesting Campaign in the UK General Election (2017)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1468<\/a> The Bubble Print: A New CSR Frontier for Google and Facebook (2017)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1462<\/a> The Values Story of the Brexit Split (Part 1)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1104<\/a> Brexit, values and age (after the result)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1099<\/a> What\u2019s Wrong with the Brexit Campaigns ? (before the result)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=979<\/a> The Brexit Values Battle (before the result)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1035<\/a> Brexit and the green NGOs (internal values split \u2013 before the result)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=323<\/a> UK Politics and Values \u2013 Beyond Class<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=308<\/a> Pure values dog whistle: Daily Mail calls for overseas aid claw-back [values and flooding response]<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=735<\/a> Labour Lost the Prospectors, so Labour Lost the Election<\/p>\n

 <\/p>\n

Mainly Related to Climate or Energy – with values content<\/strong><\/p>\n

(the values principles often apply to other \u2018issues\u2019)<\/p>\n

Killing the Wind of England<\/p>\n

Posted on\u00a0April 18, 2019<\/a>\u00a0by\u00a0Chris<\/a><\/p>\n

How The Values-Politics of Eurosceptic, Climatesceptic Conservatives Halted (onshore) Wind Energy in England<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=2345<\/a> \u2013 example of how the opposition successfully played on values to mobilise and focus opposition to pro-climate policies, in this case onshore wind (a UK \u2018values backlash\u2019 a bit similar to gilets jaune)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=672<\/a>\u00a0 Getting The Message Right \u2013 article in UNA Climate 2020<\/p>\n

Why We Need Climate Crises To Avoid Catastrophe<\/a> (2013)<\/p>\n

Changing Climate Campaigns: Time To Retire the Apocalypse<\/a> (2012)<\/p>\n

The Emotional Case for Nuclear Power, And the Rational Response to Climate Change<\/a> (2011)<\/p>\n

The Lesson of Kansas: Change Outcomes \u2013 Minds Can Follow<\/a> (2010) [Settler engagement on renewable energy]<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=759<\/a>\u00a0Two Climate Strategy Suggestions for Paris<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=782\u00a0<\/a> Suggestions for Paris \u2013 Part 2 \u2013 Time To Put Fossil Fuels \u2018Beyond Use\u2019 [not really about values but might be of interest]<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=847<\/a>\u00a0Values and Climate Issues in Five European Countries<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=591\u00a0<\/a>\u00a0Climate Change: Surveys From Fifteen Countries<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=437<\/a> Uptake of solar pv by UK Settlers<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=427<\/a> Evidence That Changing The Frame Can Improve Appeal Across Values Groups<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=286<\/a> The Cornered Dinosaur and the Carbon Hostages (Arctic oil)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=282<\/a> Two Good Reasons Not To Play The \u2018China Card\u2019 (China coal and renewables)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=257<\/a> Use the Tax To Move the Money to Stop Investment in Fossil Fuels<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=252<\/a> Obama: It\u2019s Hot in Here \u2013 So Let\u2019s Cut Pollution (framing<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=241<\/a> Why Opinion Polls May Not Matter As Much As You Think on Climate Change. Or Much Else Besides<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=237<\/a> The Speed We Respond to Climate Change<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=228<\/a><\/u> The Unwise Campaign Footprint And Its Impact on The Carbon Footprint (climate campaign design)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=219<\/a> Climate, Energy and Values: Surveys from Five Countries<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=156<\/a> Renewables: Make The Issue The Need and the Potential, Not The Policy Target<\/p>\n

Who Gives A Stuff About Climate Change and Who\u2019s taking Action ?<\/a> (2008)<\/p>\n

Research Into Motivating Prospectors, Settlers and Pioneers To Change Behaviours That Affect Climate Emissions<\/a> (2007)<\/p>\n

Sustaining Disbelief: Media Pollism and Climate Change<\/a> (2007)<\/p>\n

Climate Change Communications: Dipping a Toe Into Public Motivation<\/a> (2005)<\/p>\n

UK Climate and Values Study Results<\/a> (2005 with data set and Values and Voters study)<\/p>\n

\u00a0<\/strong><\/p>\n

Nature and Values<\/strong><\/p>\n

(a few are not specifically about values)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1247 <\/a>analysis of attitudes to nature by location (rural urban etc) and values<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=367<\/a> (values survey on introducing young children to nature)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=375<\/a> Why Our Children are Not Being Connected to Nature (about \u2018nature blindness\u2019 \u2013\u2013 links to longer report Why Our Children are Not Being Connected to Nature; nature or lack of in popular culture, and the role of values etc here<\/a>)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=512<\/a> (link to article in Ecos making case that the generational nature learning link is broken \u2013 see https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2014\/10\/Navigating-nature-ECOS-35-2.pdf<\/a> and story of Fairyland Trust in relation to nature understanding, plus also Ecoteering invented for NE, both designed to work across values groups<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=427 <\/a>about frame-changing from for-climate or for-nature to for-children and the uplift you get \u2013 more impact on Settlers and Prospectors than for Pioneers: data (see also above)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=1333<\/a> Time to put chemical farming indoors<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=412<\/a> (about \u2018blander Britain\u2019 \u2013 effect of eutrophication)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=359<\/a> (about the nightingales campaign \u2013 now superseded somewhat by www.nightingalenights.org.uk )<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=678 <\/a>(by Melanie Oxley about nature tables)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=678 <\/a>(about hay and road verges)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=619<\/a> (by Phil Rothwell about the \u2018splatometer\u2019 and farming and shifting baselines)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=605<\/a> (about the Moth Snowstorm)<\/p>\n

https:\/\/threeworlds.campaignstrategy.org\/?p=530<\/a> (about Oliver Rackham)<\/p>\n

ends<\/p>\n","protected":false},"excerpt":{"rendered":"

Chris Rose\u00a0 chris@campaignstrategy.co.uk (updated 8th August 2020) www.campaignstrategy.org I often get asked about values study examples, data and how the CDSM Values Modes system works.\u00a0 Below are some links to posts at this blog, in my Newsletters\/ articles and elsewhere, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1420","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/1420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1420"}],"version-history":[{"count":22,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/1420\/revisions"}],"predecessor-version":[{"id":1486,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/1420\/revisions\/1486"}],"wp:attachment":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}