{"id":2104,"date":"2018-08-09T11:22:19","date_gmt":"2018-08-09T11:22:19","guid":{"rendered":"http:\/\/threeworlds.campaignstrategy.org\/?p=2104"},"modified":"2018-08-09T11:22:19","modified_gmt":"2018-08-09T11:22:19","slug":"how-change-campaigns-get-populated-by-the-usual-suspects","status":"publish","type":"post","link":"https:\/\/threeworlds.campaignstrategy.org\/?p=2104","title":{"rendered":"How Change Campaigns Get Populated By The Usual Suspects"},"content":{"rendered":"

Here’s one for students of values.\u00a0 ‘Self-agency’, the sense that you can change the world rather than it limiting or changing you, increases as, and if, people ‘transition’ through the sequence of Values Modes<\/a>.\u00a0 As a result, any campaign ask or offer which is framed as about changing ‘big stuff’, and or complicated things in open or unspecified ways, and in which it is not clear whether it can or will succeed, tends only to attract and retain people with a high sense of self-agency.<\/p>\n

This doesn’t just apply to things labelled ‘campaigns’ but to any endeavour with these qualities.\u00a0 So for instance I often talk to groups of people undertaking courses with the Cambridge Institute of Sustainability Leadership<\/a> and because that’s largely a self-selecting segment who have chosen to try a career in the uncertain and big-picture world of ‘sustainability’, they tend to be heavily weighted to the ‘TX’ or ‘Transcender’ Values Mode.\u00a0 Some campaign NGOs we (CDSM<\/a> and myself) have surveyed, are over 90% TX among the staff, and 60% or more among supporters even though these are as few as 10% in the general population (it varies internationally).\u00a0 Which has a lot of pros and cons.<\/p>\n

Here’s a slide set on how it happens, and below is a bit of an explanation.<\/p>\n