{"id":2305,"date":"2019-04-01T11:46:15","date_gmt":"2019-04-01T11:46:15","guid":{"rendered":"http:\/\/threeworlds.campaignstrategy.org\/?p=2305"},"modified":"2019-04-10T15:09:42","modified_gmt":"2019-04-10T15:09:42","slug":"brexit-values-story-2-2-brexit-warning","status":"publish","type":"post","link":"https:\/\/threeworlds.campaignstrategy.org\/?p=2305","title":{"rendered":"Brexit Values Story 2.2:  Brexit Warning"},"content":{"rendered":"<h3><strong>Brexit Warning\u00a0 <\/strong><strong>(Brexit Values Story 2.2)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/h3>\n<p>(long blog &#8211; download as a <a href=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Brexit-Values-Story-2.2.pdf\">pdf here<\/a>)<\/p>\n<h3>Brexit is causing a crisis in British politics but the values split which it revealed could affect many other countries, particularly post-industrial democracies. \u00a0Those countries experienced what Ron Inglehart called the \u2018Silent Revolution\u2019 of progressive values in the 1960s and 1970s, which became part of a mainstream consensus.\u00a0 However they are now susceptible to counter-revolutions such as Brexit, the rise of authoritarian populism and \u2018anti progressive\u2019 protest movements such as the Yellow Vests.\u00a0 These changes raise serious questions for politics but also for the model of \u2018progressive\u2019 campaigning which has become conventional since the 1970s.<\/h3>\n<h3>For campaigners I suggest the three main \u2018values-lessons of Brexit\u2019 are:<\/h3>\n<ol>\n<li>\n<h3>The change model: for change to have sufficient legitimacy to last, it must respect values diversity. By this I mean that it must be endorsed through adoption in all the main values groups of society (Pioneer, Prospector and Settler), on their own terms. Values-bombing (eg PCness) does not do this.<\/h3>\n<\/li>\n<li>\n<h3>Progressives should design and invest in campaigns to engage people unlike themselves and avoid the default mobilisation of their fundraising base as the way to win campaigns.<\/h3>\n<\/li>\n<li>\n<h3>Politicians, governments and campaigners must work actively to maintain the \u2018social elastic\u2019 of common experiences, inter-dependencies and behaviours with cross-values appeal to prevent society dividing into disconnected values silos, not just online but in real life.<\/h3>\n<\/li>\n<\/ol>\n<h3><\/h3>\n<h3><strong>Brexit Car Crash<\/strong><\/h3>\n<p>The immediate British crisis over Brexit (March 2019) hinges on how to implement the results of the 2016 referendum on membership of the EU.\u00a0 As explored in <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1462\">Brexit Values Story Part 1<\/a> and <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1601\">Part 2.1<\/a>, the vote split the country on values lines but in so doing, it has also split the two main political parties, Conservative and Labour, into \u2018Leave\u2019 and \u2018Remain\u2019 camps.\u00a0 As Leave-Remain public opinion is ranged not along a left-right axis but a values axis from Settler to Pioneer, or in Ingleharts terms from Authoritarian\/ materialist to New Politics (post-materialist), this has also split the main parties, and that has \u00a0disabled and destabilised Westminster politics, leading to a slow-motion political car crash of epic proportions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2291\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/02\/CR-annotation-of-Inglehart-e1550680458356.jpg\" alt=\"\" width=\"640\" height=\"480\" \/><\/p>\n<p>Diagram from<a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=2287\"><em> British Politics is Undergoing a Values Realignment<\/em><\/a><\/p>\n<p>One reason Britain\u2019s negotiation with the EU has been so agonizing is that political choices have separated as values choices but both Theresa May (Conservative) and Jeremy Corbyn (Labour) have tried to suppress this reality as they prioritize keeping their parties intact.<\/p>\n<p>As I described in the February blog <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=2287\">Britain Is Undergoing A Values Realignment<\/a>, defections from the main parties have led to the emergence of one new political grouping: \u00a0the TIG <a href=\"https:\/\/www.theindependent.group\">The Independent Group<\/a>, now a nascent political party to be called \u2018ChangeUK\u2019, in the same Pioneer values territory as the Liberal Democrats and Greens (and most Labour voters).<\/p>\n<p>At the opposite pole, UKIP is now joined by the \u2018Brexit Party\u2019, and their values are similar those of the Ulster DUP which May has depended upon for a working majority, and the ERG or European Research Group.\u00a0 The latter are regarded as a party-within-a-party at the extreme right of the Conservatives.<\/p>\n<p>This realignment process is not finished yet and will occupy the attention of political media but the underlying values dynamics are more important for the future of campaigns.<\/p>\n<p><strong>Not Just in Britain?<\/strong><\/p>\n<p>Public opinion in both Britain and most of Europe has swung to be more not less pro-EU since the UK Referendum (probably out of horror at the consequences of Brexit and counting the benefits of EU membership) but the underlying pattern of pro- and anti-EU sentiment that was revealed by pre-referendum surveys and confirmed in the vote, is also found in some other European countries.<\/p>\n<p>The UK values split over Europe disproportionately pitched Pioneers and Now People Prospectors against Golden Dreamers and Settlers thus splitting the values map across the middle (see explanation in <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1462\">Brexit Values Story Part 1<\/a> with <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1601\">the voting data in Brexit Values Story Part 2.1<\/a>).\u00a0 This was evident as a social values cleavage in other EU Member States such as Italy, France (yellow vests, Front National) and Germany (AfD)<a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=979\"> before Brexit<\/a>.\u00a0 It\u2019s just not been activated in the same way in those countries (and doesn\u2019t by the way apply in Spain).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2310\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/leave-remain-and-pro-eu-in-4-countries-e1554115396330.jpg\" alt=\"\" width=\"700\" height=\"525\" \/><em>Leave Remain data as values terrain maps from<\/em><a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1601\"><em> Brexit Values Story Part 2.1<\/em><\/a><em> \u2013 it\u2019s not just Britain which could split over Europe along values lines<\/em><\/p>\n<p><strong>The Great Inversion<\/strong><\/p>\n<p>Campaigners are used to thinking of themselves as the \u2018insurgents\u2019.\u00a0 They forged effective strategies on this basis in the mass media age of the 1960s &#8211; 1980s.\u00a0 Their role was to be non-governmental organisations, pressuring and showing the way.\u00a0 Government would then deliver and politicians would do the necessary politics to embed and secure change.<\/p>\n<p>As most campaigners are Pioneers, they also have the highest sense of self-agency and are most comfortable with risking controversy or failure, allowing them to also be innovators.\u00a0 So although todays long-established campaign groups truly were innovators and insurgents back in the 1970s, today their values group may still be the social innovators but they are politically no longer the insurgents. \u00a0This is because the \u2018values pyramid\u2019 as deduced by Abraham Maslow in the 1950s, has been turned upside down.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2311\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Slide17-e1554115488877.jpg\" alt=\"\" width=\"700\" height=\"525\" \/><\/p>\n<p><em>Society as it was deduced by Abraham Maslow (top) and probably was for millennia (bottom) \u2013 the \u2018pyramid\u2019 of the three main values-needs groups.\u00a0 When most of society was security-driven (Settler) it had inbuilt social ballast, \u2018tribal\u2019 loyalties, relatively predictable behaviours and deference to authority.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2312\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Slide21-e1554115547260.jpg\" alt=\"\" width=\"700\" height=\"525\" \/><\/p>\n<p><em>The inversion of the \u2018pyramid\u2019 of values groups as measured by CDSM between 1973 and 2016. (Slides from<\/em><a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1462\"><em> Brexit Values Story Part 1<\/em><\/a><em>)\u00a0 In the UK Pioneers went from the smallest to the largest group and their ideas from fringe to mainstream.\u00a0 Settlers felt an increasingly marginalised minority. The proportion of Pioneers is even higher in some other developed countries (eg Australia, Germany and the US).<\/em><\/p>\n<p>This inversion happened through the natural values dynamic of people transitioning from one dominant values set to another if they meet their needs for safety, security, identity and then esteem of others and self esteem.\u00a0 In the \u2018good times\u2019 of improving real prospects, better social and economic conditions and greater opportunities, these \u00a0\u2018intergenerational\u2019 changes as Inglehart calls them, or \u00a0the \u2018values conveyor\u2019 as <a href=\"http:\/\/www.cultdyn.co.uk\/\">CDSM<\/a> term it, led to more people meeting their security needs and esteem needs, with the result that by 2016 far more had become Prospectors or Pioneers than in the 1970s.<\/p>\n<p><strong>Innovators But Not Insurgents<\/strong><\/p>\n<p>Most change-campaigns across the world are dominated by Pioneers (the values mechanisms of how this happens are detailed <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=2104\">in this blog on the \u2018Usual Suspects\u2019<\/a>).\u00a0 As a group, Pioneers were always in the vanguard of change but now, even if not in themselves an outright majority, they are often the largest values group in developed democracies. \u00a0Furthermore, many of their ideas have been consolidated in a mainstream consensus. \u00a0If they are joined, as they often are, by the Now People Prospectors, they are even more likely to form an outright majority.<\/p>\n<p>This raises the question of what change strategies such groups should adopt today.\u00a0 The insurgent positioning is a piece of cultural baggage which may not be optimal if you are representing the mainstream. \u00a0At the very least, if you do not bother to win the support of smaller values groups very unlike you, it makes you vulnerable to being perceived as part of a disinterested establishment.<\/p>\n<p>As the largest values group, Pioneers are sometimes capable of exerting a values-hegemony: they may have the power to project their values at others, manifest as Political Correctness, which in values terms is a sort of ethical force-projection or \u2018values bombing\u2019.\u00a0\u00a0 Resentment of PCness was a strong predictor of voting for Trump in the US and in the UK the equivalent was rejection of \u2018isms\u2019 like feminism and environmentalism amongst Leave voters.\u00a0 Some of the strategies and tactics of campaign and cause groups \u2013 and \u2018progressive movements\u2019 \u2013 may have themselves contributed to values-polarisation, although compared to the effects of job insecurity and immigration identified by Inglehart, their precipitating contribution to Brexit would have been marginal (see Political Correctness, Brexit, Trump and Campaigns).<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2313\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Slide10-e1554115652434.jpg\" alt=\"\" width=\"700\" height=\"525\" \/><\/p>\n<p>Activation of \u2018PC\u2019 and a values divide \u2013 from <em>\u00a0<\/em><a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=2191\"><em>A Possible History of Political Correctness in Values Terms<\/em><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2314\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Slide14-e1554115718950.jpg\" alt=\"\" width=\"700\" height=\"525\" \/><\/p>\n<p><em>End stage from <\/em><a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=2191\"><em>A Possible History of Political Correctness in Values Terms<\/em><\/a><em> \u2013 opposition to PCness in the US was a powerful predictor of voting Trump while in the UK the equivalent for Leave was opposition to \u2018isms\u2019s such as multiculturalism, feminism, environmentalism.<\/em><\/p>\n<p>A great deal of effective campaigning depends upon having natural justice onside.\u00a0 It hardly needs saying that many of the opponents of progressive causes plainly do not.\u00a0 For example the fossil fuel industry continues to exploit its entrenched financial influence over politics \u2013 especially but only in the United States \u2013 to enable to it continue doing incalculable damage.\u00a0 But as \u2018progressive\u2019 groups gain greater mainstream influence, directly or indirectly, they need to engage more not just in pointing to desirable destinations but in the delivery of sustainable change.\u00a0 This means securing a mandate for change from all the main values groups.<\/p>\n<p><strong>The Natural Change Dynamic<\/strong><\/p>\n<p>The natural human dynamic for the sustainable spread of change across values groups, requires its voluntary adoption, by emulation from Pioneers to Prospectors, and then by norming from Prospectors to Settlers. \u00a0This requires more work than simply generating support from within the 38% [UK] of Pioneers but achieving it means values endorsement, the opposite of a values split.<\/p>\n<p>The first step requires the behaviour (or idea) to appear successful to Prospectors.\u00a0 The second step requires it to appear \u2018normal\u2019 to Settlers (sufficiently familiar and widely adopted).\u00a0 This has to be on people\u2019s own terms, which requires respecting their values (to be successful and to be normal, respectively), and not trying to project Pioneer values onto them (Political Correctness).\u00a0 It\u2019s about strategic enabling of behaviour change, not \u2018changing minds\u2019 or imposing values.\u00a0 It means accepting that people may do the same thing, for different reasons.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2315\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Slide12-e1554115823674.jpg\" alt=\"\" width=\"700\" height=\"525\" \/><\/p>\n<p><em>Slide 12 from <\/em><a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1462\"><em>Brexit Values Story Part 1<\/em><\/a><em> taken from <\/em><a href=\"https:\/\/www.amazon.co.uk\/What-Makes-People-Tick-Prospectors\/dp\/184876720X\"><em>What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers<\/em><\/a><\/p>\n<p>Resorting to projecting your own reasons and calling on others to adopt them, \u00a0is usually motivated by a desire to get change to happen quickly fast but rather than catalysing change, Pioneer projection at Settlers or Prospectors tends to act as a blocker, like a catalytic poison deactivating change.\u00a0 If forced upon people, it can cause a backlash of active rejection.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2316\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Slide53-e1554115878777.jpg\" alt=\"\" width=\"700\" height=\"525\" \/><\/p>\n<p><em>Attempts to project Pioneer values at Settlers or Prospectors rather than emulation and norming. Slide 53\u00a0 from <\/em><a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1462\"><em>Brexit Values Story Part 1<\/em><\/a><\/p>\n<p>Although the natural change dynamic can happen quite quickly (as with consumer goods and styles) it may appear \u2018too slow\u2019 for campaigners dealing with \u2018urgent issues\u2019.\u00a0 It\u2019s attractive then to find ways to produce significant outcomes without involving the voluntary social spread of ideas or behaviours.\u00a0 The problem with this is that if the changes are vulnerable to reversal, they have no supportive \u2018constituency\u2019 to defend them, and there is no more entrenched form of approval than one embedded by daily participation or familiar behaviour, because we all tend to rationalise and defend our behaviours as \u2018making sense\u2019 (<a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1746\">Track 1<\/a>).<\/p>\n<p>This is also why if something is adopted through individual choice without us being made aware that \u00a0it\u2019s something others think we ought to do, it is likely to spread more efficiently.\u00a0 The main mechanism for doing this is often the market in products and services.\u00a0 The spread of rooftop solar pv in the UK followed just this pattern, albeit a decade after Germany.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2317\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/solar-pv-spread-stage-1.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/solar-pv-spread-stage-1.jpg 600w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/solar-pv-spread-stage-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>From the 1970s until the 1990s solar pv in Britain was confined to Pioneer projects and campaign demonstrations (eg Greenpeace 1997 x2, above).\u00a0 By the late 1990s experimentally minded green architects were putting in larger solar pv installations (eg BedZed 2000), inspired by the German example led by politician <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hermann_Scheer\">Herman Scheer<\/a>.\u00a0 In 2001 (yellow building) our house was the first with solar pv and thermal in our town \u2013 which led to curious locals knocking on our door to ask if it worked.\u00a0\u00a0 UK Feed in Tariffs did not come in until 2010, so at this time the householder motivation to use solar in the UK was \u2018ethical\u2019.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2322\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Solar-pv-spread-stage-2-n-e1554116933799.jpg\" alt=\"\" width=\"600\" height=\"450\" \/><\/p>\n<p>Over the next decade solar pv became aspirational.\u00a0 Prospectors started to get it along with Pioneers.\u00a0\u00a0 A major influence in the UK was a tv programme \u2018Grand Designs\u2019 which featured many \u2018dream\u2019 homes with solar.\u00a0 The out-take was \u2018rich successful people are doing this\u2019.\u00a0 In 2006 Arnie Schwarzenegger, Governor of California launched a million solar roofs programme.\u00a0 Green minded celebrities installed it, providing fashionable endorsement.\u00a0 Mainstream brands like Curry\u2019s appeared with domestic solar at the Ideal Home Exhibition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2324\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/solar-pv-spread-stage-3-n-e1554117182177.jpg\" alt=\"\" width=\"600\" height=\"450\" \/><\/p>\n<p>By the 2010s solar pv was no longer novel but becoming normal.\u00a0 Conservative UK Settler brands like Anglia Windows offered it.\u00a0 In this case the selling point was not ethical climate-saving but the risk-avoiding strength of the brackets fixing it to the roof, in case of extreme weather.\u00a0 Around the corner from my house, a UKIP voter (sometimes he flies a UKIP flag \u2013 UKIP\u2019s base is Settler) put in a large solar pv installation.\u00a0 Normalisation: he assured me it would pay for his pension.<\/p>\n<p>This process of Pioneer innovation, success-bridging to the (Now People) Prospectors through emulation, and eventual norming\u00a0 and uptake by Settlers, is the usual way new things spread across society, if they are going to.\u00a0 Key to the contagion is that people adopt it <em>for their own reasons<\/em> (values).<\/p>\n<p>Had Prospectors been told by Pioneers that they were wrong bad people not to have solar pv, their answer would probably have been \u201cget lost\u201d.\u00a0\u00a0 Had Prospectors told Settlers they should get it to be fashionable, the response might have been similar.\u00a0 Settlers are not smitten by fashion.<\/p>\n<p>Had it become a politically charged \u2018wedge issue\u2019 (which in the UK has happened with onshore wind power when the Conservatives dropped it and adopted UKIP style anti-wind policy, distancing themselves from their Liberal Democrat coalition partners), it would not have spread so effectively.\u00a0 A campaign of ethical values projection could have stymied the spread of solar pv in the UK outside of the Pioneers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2326\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/ukip-flag-solar-roof.jpg\" alt=\"\" width=\"469\" height=\"352\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/ukip-flag-solar-roof.jpg 469w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/ukip-flag-solar-roof-300x225.jpg 300w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/p>\n<p>Had solar not ended up on the rooftops of so many Conservative and even UKIP voters, it might have experienced the same fate as onshore wind.<\/p>\n<p>Although the two are different in that small scale solar is less visible than a large wind turbine, onshore wind could become a values-hate-symbol in England partly because local individuals were not \u2018bought into it\u2019 in the same way as communities were in countries such as Germany and Denmark where there was a high degree of community ownership.\u00a0 It just appeared in their area, they had no personal connection and there was no way for local residents to make a positive connection.<\/p>\n<p>This meant there was no local human constituency endorsing and identifying with wind, making it easier to \u2018other\u2019 as an alien presence, and to dislike.\u00a0 At least in England, at local level it is having to oppose a person which often stops potential activists doing anything about an activity that really troubles them: for example, hating to see farmers flailing hedgerows but not wanting to confront any individual farmer.<\/p>\n<p>A UK example with practical consequences for climate campaigners, is the setback to greening Britain\u2019s economy and tackling climate change, caused by the abandonment of its premier source of renewable energy: onshore wind.<\/p>\n<p>Until 2012 onshore wind (the cheapest form of new renewable electricity and now the cheapest of any form) was promoted by all UK governments.\u00a0 The only party to oppose it was UKIP, for whom it was one of three values-signature policies (the other two being opposition to immigration and withdrawal from the EU).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2327\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Official_portrait-Chris_Heaton-Harris-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" \/><\/p>\n<p><em>Chris Heaton Harris MP, climate- and euro-sceptic slayer of wind energy (photo <span class=\"mw-mmv-source-author\"><span class=\"mw-mmv-author\"><a class=\"extiw\" title=\"w:en:Chris McAndrew\" href=\"https:\/\/en.wikipedia.org\/wiki\/en:Chris_McAndrew\">Chris McAndrew<\/a><\/span><\/span>)<\/em><\/p>\n<p>Then a campaign organised by right-wing Conservative politician Chris Heaton-Harris, Chair of the ERG, forced Prime Minister David Cameron to kill off onshore wind energy in England.\u00a0 With it went Cameron\u2019s whole \u2018<a href=\"https:\/\/en.wikipedia.org\/wiki\/Reflexive_modernization\">reflexive<\/a>\u2019 project to green and modernize the Conservatives (and attract more Pioneers and Prospectors), begun in 2005.\u00a0 By 2015 the Conservatives had an anti-wind energy policy like that of UKIP, driven by competition between the two parties for the approval of a tiny, almost entirely Settler group of older right-wing voters, who were also climate-sceptic, euro-sceptic and against immigration.\u00a0 Opposing wind energy became a values-standard raised in the campaign to take Britain out of the European Union \u2013 with the Conservatives co-opted into <a href=\"http:\/\/blogs.lse.ac.uk\/politicsandpolicy\/ukip-climate-scepticism\/\">UKIP\u2019s \u2018<\/a><a href=\"http:\/\/blogs.lse.ac.uk\/politicsandpolicy\/ukip-climate-scepticism\/\">anti-reflexive<\/a>\u2019 counter revolution so that they could grab the standard and wave it themselves.<\/p>\n<p>Ultimately of course it all went wrong for Cameron.\u00a0 He threw wind energy overboard to please the Euro\/climate-sceptic right, along with other concessions but he then lost the referendum and resigned.\u00a0 Britain is left with an energy policy which supposedly mandates the use of the most cost effective technologies to decarbonize its economy on the one hand, while simultaneously ruling them out on the other.\u00a0 It\u2019s a mess although only a small satellite of the Brexit mess.<\/p>\n<h3><strong>Lessons for Campaigning<\/strong><\/h3>\n<p>Campaign groups should design campaigns to avoid contributing the Brexit-type values divides in society and to reach across values differences to engage people unlike themselves. To secure sustainable positive change, they should respect a diversity of motivational values, and NGOs should press and support governments to maintain values cohesion within society.\u00a0 For me the three principal campaigning take-aways from the Brexit divide are:<\/p>\n<ol>\n<li><strong>For Lasting Change Embrace Values Diversity<\/strong><\/li>\n<\/ol>\n<p>As discussed above, plan to introduce and embed change by using the natural values dynamic of Pioneer to Prospector by emulation (typically with Transcender Pioneers to Now People Prospectors as \u2018the bridge\u2019) and then Prospector to Settler, by norming.\u00a0 (In countries with a large Prospector population, <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=641\">such as many developing countries<\/a>, the key change is often from Now People to Golden Dreamer, again by emulation).\u00a0 Do not try to speed this up by projecting Pioneer values at Prospectors or Settlers (including through admonishment in Political Correctness).\u00a0 That\u2019s likely to be resented and to prompt values divides, as evidenced by research by Greenberg in the US (Trump election) and Ashcroft in the UK (EU Referendum).<\/p>\n<p>Enable people to adopt change for their own reasons, rather than trying to change the people.\u00a0 Our Values Modes result from our life experiences, not from a conscious choice or being told what our values should be.\u00a0 Afford values diversity in the same respect as you would to ethnic, cultural or other social diversity.<\/p>\n<ol start=\"2\">\n<li><strong>Invest in Audiences Unlike Yourselves<\/strong>.<\/li>\n<\/ol>\n<p>Because campaigns often cannot be conducted without reaching a point where actors and followers \u2018take sides\u2019, the default should be to maximise engagement with unlike values and social groups.\u00a0 This is the opposite of just mobilising those who already most support your cause or organisation and of <a href=\"https:\/\/www.newstatesman.com\/politics\/uk\/2017\/09\/how-modern-addiction-identity-politics-has-fractured-left\">\u2018identity politics\u2019<\/a> campaigning.<\/p>\n<p>A good example of a winning referendum campaign on a potentially divisive issue which did this was the Irish Yes Equality campaign of 2015.\u00a0 That effort is unusually well documented in the book <a href=\"https:\/\/www.amazon.co.uk\/Ireland-says-Yes-Marriage-Equality\/dp\/1785370375\">Ireland Says Yes<\/a> by Gr\u00e1inne Healy. \u00a0\u00a0\u00a0Every strategic step that campaign took had the effect of reducing rather than increasing difference between the \u2018two sides\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2328\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/yes-equality-cover-300x195.jpg\" alt=\"\" width=\"300\" height=\"195\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/yes-equality-cover-300x195.jpg 300w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/yes-equality-cover.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>The three greatest obstacles to this for campaign NGOs are all mundane.\u00a0 First, the reluctance of many campaigners to engage positively with anyone outside their base.\u00a0 Second, the default use of the fundraising base as the mobilisation base for campaigns, because it\u2019s easy and cheap (and in the worst case, if a change campaign is instructed to raise money). \u00a0Third, even where a campaign does actually do research into what might induce the disinterested or opposed to become supportive, it is of no value unless the results are acted upon (as Yes Equality did).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2329\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/yes-equality-campaign-summary-e1554118372800.jpg\" alt=\"\" width=\"700\" height=\"525\" \/><\/p>\n<p><em>Above: my summary of the Yes strategy.\u00a0 If the Remain campaign had adopted a similar approach I think it would have won at the 2016 UK EU Referendum<\/em><\/p>\n<ol start=\"3\">\n<li><strong>Maintain The Social Elastic<\/strong><\/li>\n<\/ol>\n<p>Several studies have shown that since the \u2018European Referendum\u2019, being a \u2018leaver\u2019 or \u2018remainer\u2019 has become a stronger identity factor than being a supporter of one of the two main British political parties, Conservative and Labour.\u00a0 This is not so dramatic as it might sound.\u00a0 In reality politics was always way down the list of identity factors for people in the UK:\u00a0 \u2018my political convictions\u2019 <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1903\">ranked 27<sup>th<\/sup> of 31 options<\/a> in a large 2014 survey, which may not have surprised anyone except some tribal political activists.\u00a0\u00a0\u00a0 Also in reality, smaller parties such as UKIP (strongly Settler) and the Liberal Democrats (strongly Pioneer) have always had more distinct values bases.<\/p>\n<p>It also has to be borne in mind that not all Pioneers voted Remain (54% did), and not all Settlers voted Leave (65% did), and Prospectors were both the most divided and the least likely to have voted (15% didn\u2019t).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1629\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2017\/08\/MGs-voting-in-referendum-table.jpg\" alt=\"\" width=\"385\" height=\"349\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2017\/08\/MGs-voting-in-referendum-table.jpg 385w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2017\/08\/MGs-voting-in-referendum-table-300x272.jpg 300w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><\/p>\n<p>(Above: Table from <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1601\">Brexit Values Story 2.1<\/a> \u2013 see post for fuller explanation).<\/p>\n<p>But as is always the case, values differences were most pronounced amongst those with the strongest convictions, who most \u2018make the weather\u2019 in social issues and politics.\u00a0 Overall, the EU referendum and its aftermath have, so far at least, almost certainly increased rather than decreased perceptions of difference between values groups.\u00a0 Numerous pollsters suggest that views have tended to polarise, although there is now a consistent lead for \u2018Remain\u2019 of around 8%, which is why the Leave side doesn\u2019t like the idea of a Second Referendum.\u00a0 Media imagery of course, promotes archetypes.\u00a0 Many demonstrations and their online equivalents have led both sides into polarised self-parody:\u00a0 xenophobic angry nationalism amongst Settler\/ Golden Dreamer Leavers, contrasting with smug, sneering disdain for Leavers from Pioneer Remainers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2330\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/brexit-bus-placard-23-3-19-London.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/brexit-bus-placard-23-3-19-London.jpg 640w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/brexit-bus-placard-23-3-19-London-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em>One of the better non-smug non-sneery placards from the vast gathering of mainly Pioneers at the 1m plus march for a sceond referendum in London on March 23<\/em><\/p>\n<p>I believe that a lesson Government, politicians and NGOs should all take from this is that it is important promote cohesion between values groups, and maintain the \u2018social elastic\u2019 which keeps people with different values together or at least in contact.\u00a0 There is a considerable risk that if and when the country \u2018calms down\u2019, this will be forgotten, and with it many of those who were rightly or wrongly led into blaming the EU for their problems but who had very justifiable reasons to feel forgotten and unfairly treated by life.<\/p>\n<p>At a practical level, and nothing to do with the particulars of Britain and the EU, social bonds across values groups are created through real-life inter-dependencies and common experiences, such as reliance on public services (and in the UK, the NHS especially).\u00a0 Many of these are susceptible to public policy, for example by making public rather than private transport the best option for travel.\u00a0 Or by encouraging and celebrating activities with wide values resonance such as, in the UK, charity or community projects to benefit children, or caring for nature, or by promoting inter-generational connections, for instance within families, around the prospects of the next generation.<\/p>\n<p>Another practical risk faced by anyone trying to redress values divides will be to reach for social media as the quick and cheap option.\u00a0 Unfortunately the algorithmic online ecosystem and culture of most social media tends to create the exact opposite effect.\u00a0 Wifi-free and mobile network-free zones might have a beneficial effect!<\/p>\n<p>NGOs can catalyse or demonstrate such efforts but they should be a basic duty of governments, and achieving that in itself requires reaching across values differences in politics itself.\u00a0 Once the elastic snaps, trust disappears and society risks a descent into unpredictable cultural warfare.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2331\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Slide15-e1554118603621.jpg\" alt=\"\" width=\"640\" height=\"480\" \/><\/p>\n<p><em>Slide 15\u00a0 from <\/em><a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1462\"><em>Brexit Values Story Part 1<\/em><\/a><\/p>\n<p><em> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2332\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Slide14-1-e1554118661867.jpg\" alt=\"\" width=\"640\" height=\"480\" \/><\/em><\/p>\n<p><em>Slide 14\u00a0 from <\/em><a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1462\"><em>Brexit Values Story Part 1<\/em><\/a><em>\u00a0 <\/em><\/p>\n<p><strong>Exploring New Politics<\/strong><\/p>\n<p>It\u2019s no good expecting a good reading of philosophers, or economic tracts from Karl Marx, J M Keynes, Adam Smith or Thomas Pikkety to tell us how to tackle problems of values conflict.\u00a0 These are the condundra of \u2018new politics\u2019, and occur where psychological values, politics, cultural change and economics come together.<\/p>\n<p>In 1977 Ron Inglehart (of the University of Michigan and inventor of the World Values Survey) wrote a book about politics and values called <em>The Silent Revolution<\/em>. By \u00a0&#8220;silent revolution&#8221; he meant the rise of progressive values.\u00a0 Or as the book blurb put it, \u2018a gradual but fundamental change to political life throughout the Western world\u2019 which included \u2018a shift from an overwhelming emphasis on material values and physical security toward greater concern with the quality of life; and an increase in the political skills of Western publics that enables them to play a greater role in making important political decisions\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2333\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/Slide35-e1554118717310.jpg\" alt=\"\" width=\"640\" height=\"480\" \/><\/p>\n<p>Slide 35 from <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1462\"><em>Brexit Values Story Part 1<\/em><\/a><\/p>\n<p>That describes the values-conveyor-effect of the post-war \u2018good times\u2019 described in <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=1462\">Brexit Values Story Part 1<\/a>, up to the 1970s.\u00a0 From then on,\u00a0 small-state Reagan-Thatcherism, neoliberal economics and globalisation started to reduce the real wealth and prospects of many workers and then of the economic \u2018middle classes\u2019, both in Britain and the US.\u00a0 The same has happened in some other first- generation industrial countries.\u00a0 This in turn began to trigger a push back from those who did not like the way that the system was changing.<\/p>\n<p>In their 2018 post-Brexit book, <a href=\"https:\/\/www.amazon.co.uk\/National-Populism-Against-Liberal-Democracy\/dp\/0241312000\"><em>National Populism: The Revolt Against Liberal Democracy<\/em><\/a> Roger Eatwell and Matthew Goodwin credit Pero Ignazi of Bologna University as being one of the first to notice a social and political backlash against the silent revolution.\u00a0 In 1992 Ignazi published <a href=\"https:\/\/www.researchgate.net\/publication\/229797484_The_Silent_Counter-Revolution\"><em>The Silent Counter Revolution<\/em> <em>Hypotheses on the emergence <\/em>of <em>extreme right-wing parties in Europe<\/em><\/a> [which is short and worth reading].\u00a0 He charted the rise of Extreme Rightwing Parties or ERPs, most of which were not in the old fascist mould but a new breed with \u2018a right-wing antisystem attitude\u2019.<\/p>\n<p>Ignazi found that by the 1980s, European politics was increasingly volatile, old party ties were \u2018decomposing\u2019, voters were losing interest and parties were losing members, \u2018and established parties \u2026 progressively fading away, thus enabling the emergence of new parties and\/or new agencies for the aggregation of demands\u2019.<\/p>\n<p>Social and economic change had \u2018liberated the citizen\u2019, and encouraged \u2018self-affirmation (as opposed to group solidarity)\u2019 so voting was \u2018no longer the confirmation of \u2018belonging\u2019 to a specific social group but becomes an individual choice (not necessarily a rational one), an affirmation of a personal value system: the \u2018issue voter\u2019 tends to replace the traditional \u2018party identification voter\u2019.<\/p>\n<p>\u2018It could be said\u2019 wrote Ignazi, that the Greens and the ERPs were \u2018respectively, the legitimate and the unwanted children of the New Politics; as the Greens come out of the silent revolution, the ERPs derive from a reaction to it, a sort of \u2018silent counter-revolution\u2019.\u2019<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2334\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/cultural-evolution-cover.jpg\" alt=\"\" width=\"263\" height=\"400\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/cultural-evolution-cover.jpg 263w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2019\/04\/cultural-evolution-cover-197x300.jpg 197w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/><\/p>\n<p>Inglehart has recently attempted to resolve the effects of values and economic effects in his book <a href=\"https:\/\/www.cambridge.org\/core\/books\/cultural-evolution\/34F637928AB1AA87B6409C28B4DFC9F5\"><em>Cultural Evolution<\/em><\/a> and a paper <a href=\"http:\/\/www.worldvaluessurvey.org\/WVSNewsShow.jsp?ID=377\"><em>The Silent Revolution<\/em> in Reverse: Trump and the Xenophobic Authoritarian Populist Parties<\/a> <em>(also <\/em><a href=\"https:\/\/www.cambridge.org\/core\/journals\/perspectives-on-politics\/article\/trump-and-the-populist-authoritarian-parties-the-silent-revolution-in-reverse\/FE06E514F88A13C8DBFD41984D12D88D\"><em>here<\/em><\/a><em>).\u00a0 <\/em>Inglehart writes:<\/p>\n<p><em>\u2018During the past three decades, a growing share of the publics of high-income countries has experienced declining real income and job security, in context with a large flow of immigrants. This has fueled support for xenophobic populist authoritarian movements such as British exit from the European Union, France\u2019s National Front and Donald Trump\u2019s rise to power. The Silent Revolution dynamic is still at work, but it is now moving in reverse\u2019.<\/em><\/p>\n<p>He explains:<\/p>\n<p><em>\u2018Support for xenophobic populist authoritarian movements is mainly motivated by a<\/em> <em>backlash against cultural change. Since the 1970s, younger Postmaterialist birth cohorts have<\/em> <em>disproportionately supported socially liberal environmentalist parties, while older, less secure<\/em> <em>people supported xenophobic authoritarian parties, in an enduring intergenerational value clash.<\/em> <em>But rising inequality, declining existential security and massive immigration explain why support<\/em> <em>for these movements is greater now than it was thirty years ago. We are dealing with a<\/em> <em>combination of intergenerational value change and two mega period effects\u2019<\/em><\/p>\n<p>The two \u2018mega period effects\u2019 are cultural change and in particular immigration, and deteriorating real economic prospects for many people.\u00a0 The same phenomenon of response to a perception of rapid cultural change has been described by Karen Stenner in <a href=\"https:\/\/www.amazon.co.uk\/Authoritarian-Dynamic-Cambridge-Political-Psychology\/dp\/052153478X\"><em>The Authoritarian Dynamic<\/em><\/a>, <a href=\"http:\/\/www.the-american-interest.com\/2016\/07\/10\/when-and-why-nationalism-beats-globalism\/\">Jonathan Haidt<\/a> and <a href=\"http:\/\/blogs.lse.ac.uk\/politicsandpolicy\/trump-and-brexit-why-its-again-not-the-economy-stupid\/\">Eric Kaufmann<\/a>.<\/p>\n<p>Both these effects are susceptible to political intervention.\u00a0 For example in the UK, the current delivery mechanisms of government policy on resettlement of aslum seekers and refugees leads to them mostly being <a href=\"https:\/\/www.theguardian.com\/uk-news\/2018\/aug\/19\/yorkshire-council-leaders-threaten-to-pull-out-of-asylum-seeker-housing-scheme\">sent to poorer areas<\/a>, which are already stressed by multiple disadvantages causing insecurity. In these areas job prospects are usually worse than in richer areas and social housing is inadequate, and the so the very communities most likely to experience an authoritarian response are also being challenged to accommodate cultural change.\u00a0 (Of course most immigrants are not refugees but policy influences often have similar effects for them too).<\/p>\n<p>Inglehart notes that in these five European countries, support for xenophobic authoritarian parties fell to a low of 5% in the 1960s but from 1970 as income inequality and economic insecurity increased, \u2018the vote for authoritarian parties rose to more than 12% of the total in the 2010s\u2019.\u00a0 He writes:<\/p>\n<p><em>Economic growth has continued since 1975, but in high-income countries virtually all of<\/em> <em>the gains have gone to those at the top\u00a0 &#8230; Cultural backlash explains why given individuals<\/em> <em>support xenophobic populist authoritarian movements&#8211; but declining existential security<\/em> <em>explains why support for these movements is greater now than it was thirty years ago.<\/em><\/p>\n<p>His new book <a href=\"https:\/\/www.amazon.co.uk\/Cultural-Backlash-Brexit-Authoritarian-Populism\/dp\/1108444423\/ref=sr_1_1?ie=UTF8&amp;qid=1543936432&amp;sr=8-1&amp;keywords=cultural+backlash\"><em>Cultural Backlash: Trump Brexit and Authoritarian Populism<\/em><\/a> written with Pippa Norris, has now been published. Inglehart says it show that this effect \u2018explains the rise of Authoritarian Populist parties in dozens of other countries\u2019.\u00a0 In other words, that immigration\/cultural change combines with economic factors which undermine the sense of security and achievement (relative not absolute), to drive an increase in \u2018materialist\u2019 values and support for authoritarian populist options.<\/p>\n<p>Both the \u2018left\u2019 and the \u2018right\u2019 need to address the problem of inequalities of opportunity and outcomes between values groups, not just between socio-economic, ethnic, geographic or other divisions traditionally identified in \u2018old politics\u2019.\u00a0 Feelings of unfairness and injustice which coincide with values differences are deeper, more easily polarised and harder to de-escalate than those which cross values differences. \u00a0Unfortunately the Remain-Leave divide shows signs of having become just one such, hence the deep sense of unfairness between Remainers who see the referendum as a case of mis-selling by Leave and so illegitimate, and Leavers who see Parliamentary failure to deliver the Brexit they \u2018expected\u2019, as a betrayal.<\/p>\n<p>These issues of insecurity intersecting with values differences aren\u2019t going away any time soon and won\u2019t \u00a0just affect the poorest and the traditional \u2018working class\u2019.\u00a0 Inglehart goes on to argue that unless checked by policy, the experience of lost job security will soon extend to almost everyone outside the very rich, due to fundamental changes in how economies work.\u00a0 It has already been driven by the rise of the knowledge economy (favouring the educated), and is now being propelled by automation but will increasingly be caused by the spread of AI, which promises to replace humans in \u2018judgement\u2019 and professional roles ranging from medicine to the law.<\/p>\n<hr \/>\n<p>My next blog will focus on the rise and fall of David Cameron\u2019s green experiment at the hands of British Conservatives Euro- and Climate-sceptics who went on to bring about Brexit, and the role played by values.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brexit Warning\u00a0 (Brexit Values Story 2.2)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (long blog &#8211; download as a pdf here) Brexit is causing a crisis in British politics but the values split which it revealed could affect many other countries, particularly post-industrial democracies. \u00a0Those countries experienced &hellip; <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=2305\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2305","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/2305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2305"}],"version-history":[{"count":11,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/2305\/revisions"}],"predecessor-version":[{"id":2343,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/2305\/revisions\/2343"}],"wp:attachment":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}