{"id":24,"date":"2011-07-30T19:32:11","date_gmt":"2011-07-30T19:32:11","guid":{"rendered":"http:\/\/threeworlds.campaignstrategy.org\/?p=24"},"modified":"2011-07-30T19:41:34","modified_gmt":"2011-07-30T19:41:34","slug":"the-sun-and-murdoch-values","status":"publish","type":"post","link":"https:\/\/threeworlds.campaignstrategy.org\/?p=24","title":{"rendered":"The Sun and Murdoch Values"},"content":{"rendered":"

sun<\/a><\/p>\n

Here, according to people surveyed by CDSM Cultural Dynamics (www.cultdyn.co.uk<\/a>) are the regular readers of The Sun, the flagship Murdoch newspaper in the UK.\u00a0\u00a0 This is the boundary between ‘Brave New World’ (BNW) Settlers, who have a strong drive for group identity, and the Golden Dreamer subset (Values Mode)\u00a0of Prospectors, who are seeking esteem of others.<\/p>\n

Of the 1,000 questions posed by CDSM in its 8,500 person British Values Survey, those most powerfully defining this group concern the Attributes (a cluster of strongly correlated questions) “Power” and “Material Wealth”.\u00a0 These people are ‘heading towards’\u00a0attitudes and beliefs like visible success and later, fun and hedonism but they are currently still very disciplinarian, like the Settlers, and can be very quick to take offence, especially if they sense any threat to their advancement in life.\u00a0 They tend more than other groups, to believe in conspiracies and easily get “riled up” by\u00a0being told not to do something on “ethical grounds”. Gaining power in any form – money, influence, control – is a strong driver.\u00a0\u00a0An ex NI Executive recently recounted in a tv documentary, how an exec\u2019 from The Sun boasted that his newspaper had “no ethics”.\u00a0 This is the values set where anything goes if you can get away with it.\u00a0 what’s ‘right’ is “whatever works” (to give me\/my group\u00a0power).<\/p>\n

GD s 1<\/a><\/p>\n

A few years back Pat Dade (Director of CDSM) said the Golden Dreamer mindset is: ”\u00a0\u00a0I can have it all \u2013 but where do\u00a0I start ?\u00a0 Life is a game game \u2013 and it is important that I don\u2019t lose. Respect for my competence is essential \u2013 even if I have to fudge the results to make myself look better.\u00a0 I know when\u00a0I look good, to others,\u00a0I feel good.\u00a0 Guys with power are not losers, therefore power is what it is all about.\u00a0 Get the power and all else follows \u2013 keep the dream alive at any cost !”\u00a0 Now think about how Rupert Murdoch’s empire operated – for example the way it tried to back winners in British politics …<\/p>\n

GD s 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

sun Here, according to people surveyed by CDSM Cultural Dynamics (www.cultdyn.co.uk) are the regular readers of The Sun, the flagship Murdoch newspaper in the UK.\u00a0\u00a0 This is the boundary between ‘Brave New World’ (BNW) Settlers, who have a strong drive … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24"}],"version-history":[{"count":4,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":35,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/24\/revisions\/35"}],"wp:attachment":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}