{"id":270,"date":"2013-09-12T21:26:36","date_gmt":"2013-09-12T21:26:36","guid":{"rendered":"http:\/\/threeworlds.campaignstrategy.org\/?p=270"},"modified":"2013-09-12T21:26:36","modified_gmt":"2013-09-12T21:26:36","slug":"magic-boxes-campaign-planning-tool-little-picture-connector-big-picture","status":"publish","type":"post","link":"https:\/\/threeworlds.campaignstrategy.org\/?p=270","title":{"rendered":"Magic Boxes campaign planning tool &#8211; Little Picture, Connector, Big Picture"},"content":{"rendered":"<p><a href=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2013\/09\/Magic-boxes.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-275\" alt=\"Magic boxes\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2013\/09\/Magic-boxes.jpg\" width=\"825\" height=\"596\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2013\/09\/Magic-boxes.jpg 825w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2013\/09\/Magic-boxes-300x216.jpg 300w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/a>Here&#8217;s an uber-simple campaign planner that might be of use.\u00a0 I made it for working with\u00a0 a client who was trying to compare proposals for a &#8216;major campaign&#8217; but it seems to work in a lot of situations. For example when you want to:<\/p>\n<ul>\n<li>convert an issue statement or campaign proposal into something that can yield a brief for audience research, or for communication creatives<\/li>\n<li>quickly communicate a campaign idea to colleagues or funders<\/li>\n<li>take a very Pioneer idea and make it real and actionable for Settlers or Prospectors (or indeed, Pioneers)<\/li>\n<li>interrogate a very Pioneer campaign idea (all big picture) to see if there&#8217;s actually anything actionable (little picture)\u00a0 in there at all<\/li>\n<li>not get stuck in a conversation about &#8220;theories of change&#8221;<\/li>\n<\/ul>\n<p>The inside box is what you&#8217;d see in the campaign. What you&#8217;d see happening.\u00a0 Real stuff &#8211; apply the photo test.\u00a0 Can you take a picture.\u00a0 If not, it&#8217;s not real.\u00a0 Real things which can involve real people can be put into testing, eg focus groups, or presented to potential &#8220;engagement&#8221; or &#8220;mobilisation&#8221; targets.\u00a0 By and large Settlers and Prospectors mainly focus on the real things &#8211; the &#8220;little picture&#8221;.\u00a0 Start here with them (and probably stay here, or at least return here).\u00a0 These are the activities.<\/p>\n<p>The next box, the &#8216;connector&#8217; is the effect of the activities.\u00a0 Why we do them.\u00a0 This is where your critical path comes in (if you are good), or your theory of change (if you are theoretical &#8230;).\u00a0 At any event it&#8217;s why you&#8217;re asking people to do the activities.\u00a0 Or asking them to get others to do so.\u00a0 But only rarely is it a good idea to make this your selling point for the activities, on its own.\u00a0 Eg as John Scott put it to me &#8220;confectioners don&#8217;t say &#8216;buy this chocolate bar because we&#8217;ve had a worrying dip in sales of chocolate recently &#8230;'&#8221;.<\/p>\n<p>Finally on the outside are all those reasons why we need to get that change.\u00a0 Aims, &#8220;goals&#8221;, missions etc. \u00a0 Save the planet, make the world a better place, and so forth.\u00a0 Pioneers love this big picture stuff.\u00a0 But most other people don&#8217;t.\u00a0 And on its own, it&#8217;s not a campaign.<\/p>\n<p>Tip: draw stick man or cartoony pictures in, starting in the middle. It&#8217;s quicker and better than words.\u00a0 Use bubbles and &#8221; &#8221; marks where you need to add words.\u00a0 Go on until the paper is full, then stop.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s an uber-simple campaign planner that might be of use.\u00a0 I made it for working with\u00a0 a client who was trying to compare proposals for a &#8216;major campaign&#8217; but it seems to work in a lot of situations. For example &hellip; <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=270\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-270","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=270"}],"version-history":[{"count":3,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/270\/revisions"}],"predecessor-version":[{"id":277,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/270\/revisions\/277"}],"wp:attachment":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}