{"id":906,"date":"2016-02-17T22:20:37","date_gmt":"2016-02-17T22:20:37","guid":{"rendered":"http:\/\/threeworlds.campaignstrategy.org\/?p=906"},"modified":"2025-02-12T11:46:58","modified_gmt":"2025-02-12T11:46:58","slug":"uk-charity-types-by-motivational-value","status":"publish","type":"post","link":"https:\/\/threeworlds.campaignstrategy.org\/?p=906","title":{"rendered":"UK Charity Types by Motivational Value"},"content":{"rendered":"<h3>Update 26\/2\/16 Here is a <span style=\"text-decoration: underline;\">crude<\/span> summary slide of some of the examples positioned by their maximum point of agreement<\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-928\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/summary-charity-favourites-examples_2.jpg\" alt=\"summary charity favourites examples_2\" width=\"640\" height=\"480\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/summary-charity-favourites-examples_2.jpg 640w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/summary-charity-favourites-examples_2-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h3>\n<p>The functional-emotional nature of these charities reflects the different unmet needs, attitudes and beliefs of the three Maslow Groups.\u00a0 Settler favourite types are very much about survival, safety and security.\u00a0 Their primary scope is very much kith and kin, our people.\u00a0 The Prospector charities are more consistent with enabling success in life, potentially getting something back for yourself or your children, and becoming less Settler and more Pioneer as you move towards the Pioneers.\u00a0 The Pioneer charities are ones that require or enable &#8216;giving back&#8217;, and are &#8216;big picture&#8217; consistent with the importance to Pioneers of universalism.<\/p>\n<h3>Update 18\/2\/16:\u00a0 Here <a href=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Favourite-UK-Charities-by-Values-2014-detailed.pdf\">Favourite UK Charities by Values 2014 detailed<\/a> you can find the full data on which the slides are based, as background or for more info..\u00a0 For 2015 data or technical questions <a href=\"mailto:info@cultdyn.co.uk\">contact CDSM<\/a><\/h3>\n<p>Update 12\/2\/25: please note that the results for &#8216;International&#8217; category do not seem to make sense in values terms. \u00a0This is because the description of the option was simply &#8216;International charity&#8217; which can mean a lot of different things to respondents. \u00a0The category options were not generated by CDSM, which simply fielded a list provided by a client agency. \u00a0Qualitative work with the respondents would be needed to unpick why this got the responses it did. \u00a0The Overseas Aid option is a clearer test of the values function of dealing with &#8216;big global&#8217; issues, along with &#8216;Environment&#8217; which at the time of this survey was often treated as synonymous with climate change and other &#8216;global&#8217; environmental issues.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<h3>Analysis drawn from the <a href=\"http:\/\/www.cultdyn.co.uk\">2014 British Values Survey by CDSM<\/a> reveals that choices of &#8216;favourite charity types&#8217; reflect strong preferences based on unconscious motivational needs.\u00a0\u00a0 A nationally representative sample chose their &#8216;top five&#8217; charity types from a list.<\/h3>\n<p><iframe loading=\"lazy\" title=\"Uk charity type by motivational values cr 2016\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/4cZJH62R8BUVIO\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/slideshow\/uk-charity-type-by-motivational-values-cr-2016\/58395401\" title=\"Uk charity type by motivational values cr 2016\" target=\"_blank\">Uk charity type by motivational values cr 2016<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/tochrisrose\" target=\"_blank\">tochrisrose<\/a><\/strong> <\/div>\n<p>The most popular charity type in the UK is &#8216;animal charities&#8217; (no surprise there) which has such broad appeal that it is effectively cross-values.\u00a0 However most charity types show much distinct values profiles, for instance environment and human rights are strongly Pioneer reflecting values such as Nature and Universalism.\u00a0 These are essentially give-back rather than get-back and pro-change charity types.\u00a0 Settler skewed charities tend to be focused on straightforward survival-assistance and security (eg ex Armed Services) and Prospector skewed charities on enabling success (eg Health, Education).\u00a0 Simple stuff really.\u00a0 (See slides above).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-911\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide13.jpg\" alt=\"Slide13\" width=\"960\" height=\"720\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide13.jpg 960w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide13-300x225.jpg 300w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide13-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-909\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide12.jpg\" alt=\"Slide12\" width=\"960\" height=\"720\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide12.jpg 960w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide12-300x225.jpg 300w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide12-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-910\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide10.jpg\" alt=\"Slide10\" width=\"960\" height=\"720\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide10.jpg 960w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide10-300x225.jpg 300w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide10-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>It is very likely that support for individual brand charities within these broad types generally reflect these values differences in most cases, although there may be narrower or wider skews to one or another Maslow Group within a set of charities in a sector, depending on <em>how<\/em> they go about their business, as that will exert a values-filtering effect.<\/p>\n<p>Below &#8211; some Gradient Map examples showing strength of preferences across the Values Map<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-920\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide18.jpg\" alt=\"Slide18\" width=\"960\" height=\"720\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide18.jpg 960w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide18-300x225.jpg 300w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide18-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-915\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide33.jpg\" alt=\"Slide33\" width=\"960\" height=\"720\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide33.jpg 960w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide33-300x225.jpg 300w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide33-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-914\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide29.jpg\" alt=\"Slide29\" width=\"960\" height=\"720\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide29.jpg 960w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide29-300x225.jpg 300w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide29-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-913\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide20.jpg\" alt=\"Slide20\" width=\"960\" height=\"720\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide20.jpg 960w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide20-300x225.jpg 300w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide20-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-912\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide22.jpg\" alt=\"Slide22\" width=\"960\" height=\"720\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide22.jpg 960w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide22-300x225.jpg 300w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide22-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Although there will be cultural inter-country differences these will probably be mainly nuances on this picture as the motivational values are universally applicable.<\/p>\n<p>The slides give examples of how the Attribute maps (details of the values survey results) can be used to create specific values-resonant propositions, eg in copy writing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-916\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide50.jpg\" alt=\"Slide50\" width=\"960\" height=\"720\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide50.jpg 960w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide50-300x225.jpg 300w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide50-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-917\" src=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide51.jpg\" alt=\"Slide51\" width=\"960\" height=\"720\" srcset=\"https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide51.jpg 960w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide51-300x225.jpg 300w, https:\/\/threeworlds.campaignstrategy.org\/wp-content\/uploads\/2016\/02\/Slide51-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Thanks to CDSM for permission to share these data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Update 26\/2\/16 Here is a crude summary slide of some of the examples positioned by their maximum point of agreement The functional-emotional nature of these charities reflects the different unmet needs, attitudes and beliefs of the three Maslow Groups.\u00a0 Settler &hellip; <a href=\"https:\/\/threeworlds.campaignstrategy.org\/?p=906\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-906","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=906"}],"version-history":[{"count":12,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/906\/revisions"}],"predecessor-version":[{"id":3449,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=\/wp\/v2\/posts\/906\/revisions\/3449"}],"wp:attachment":[{"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/threeworlds.campaignstrategy.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}