Category Archives: Uncategorized

Here are some more studies showing how values can determine responses to climate change campaigns and ‘behaviour change’ programmes. The previous blog reported international surveys which found many more people saying they experienced climate change “happening”, than the total who … Continue reading →

If you are interested in how unconscious motivations (values) affect the social politics of climate change, behaviour change and development of the ‘climate issue’, you can download  a 23 page report with previously unpublished data that I’ve posted here –  … Continue reading →

I’ve posted a summary of how you can use values based segmentation or “Values Modes” in a pdf which you can find here: Summary of Values Based Segmentation CR CSL March 2013

Here’s a values dilemma. When  Bond-girl and Pirates of the Caribbean actress Naomie Harris previewed an eco-dress for The Oscars, a slew of mainstream media and blogs like The Daily Mail, OMG Yahoo, and The Sun all ran the story, … Continue reading →

Numerous Campaign Strategy Newsletters have reported on how people’s unconscious motivational values affect development of ‘issues’ and responses to offers and asks, at an individual level.  At a group or national level, the relative proportions of the ‘Maslow Groups’ of … Continue reading →

It’s sometimes hard to tell, and the nearer you are to the “coalface”, the harder it can be.  Here’s a few pointers (for more see How to Win Campaigns: Communications for Change). First off, forget the debate.  It only takes … Continue reading →

Did Values Pull Tea Party Apart ? Back in 2010 Pat Dade at Cultural Dynamics analysed a large US voters survey by MyType which studied the Tea Party.  The MyType report identified two different wings of the Tea Party, which … Continue reading →

UK renewable energy policy policy has taken an interesting turn which illustrates a point of interest beyond geeky energy matters, because it’s a case where campaigners need to get the “debate” or “issue” re-defined.  Analysis by  of a new UK … Continue reading →

More and more organisations are campaigning, and a growing number of agencies and consultants are commissioned to design and plan campaigns.  As many strategists have pointed out, it’s the ‘starting conditions’ which often determine the fate of a campaign, and … Continue reading →

Although from a military training academy source, this definition of campaigning is largely transferable to most instrumental campaign planning. ‘campaigning is a process of translating strategic goals into tactical missions and tasks … [it] … refers to the practical process … Continue reading →