Monthly Archives: May 2012

Analysis of DEFRA Green Segmentation by Values

The British government department DEFRA (Department of Food, Environment and Rural Affairs, operating in England and Wales) developed a ‘green segmentation’ based on self-reported public behaviours, in 2008. This segmentation was intended to be used to understand and drive ‘green’ … Continue reading

Posted in Uncategorized | Leave a comment

Exploring Konyism

Exploring Konyism Chris Rose, May 2012 This blog explores the story, marketing, communications structure and wider issues surrounding the controversial Invisible Children ‘Stop Kony’ video released in March 2012.  It concludes that while it is almost impossible to say … Continue reading

Posted in Uncategorized | Tagged , , , | 1 Comment