Monthly Archives: October 2012

Although from a military training academy source, this definition of campaigning is largely transferable to most instrumental campaign planning. ‘campaigning is a process of translating strategic goals into tactical missions and tasks … [it] … refers to the practical process … Continue reading →

Chris Rose  chris@campaignstrategy.co.uk    @campaignstrat Campaigns for good purposes must utilise the communications media of the time but it has become a pervasive, ‘default’ assumption that more ‘engagement’ or ‘mobilisation’ is automatically a good thing, and that means the more ‘online’, … Continue reading →

I’m often asked about speaking to ‘mixed audiences’ drawn from different Maslow Groups, that is the Settlers (Security Driven), Prospectors (Outer Directed) and the Pioneers (Inner Directed).  The advice is usually the same: (a) Segment if you can – and … Continue reading →

Framing: see this by Lakoff, and Frameworks Institute link below Obama Dismays Followers   After the first televised debate of the US Presidential election, Republicans were cock-a-hoop and Democrats frustrated and despondent.  Most people watching thought Obama had lost to … Continue reading →