Monthly Archives: December 2017

Communications and Strategy Challenges Of The Plastics Issue

Any campaigns taking on the plastic crisis face some significant communications and strategy challenges.  These include getting rid of the L-word, the visual ‘less is more’ problem (debris> microplastic), the communications legacy effect and potential motivational dead-ends of beach clean-ups, … Continue reading

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#Brexit, (Track One) and The Will Of The People

Below are the results from a long running survey (49 polls) by YouGov, which asks the question, “In hindsight, do you think Britain was right or wrong to vote to leave the EU?“.  Two things are fairly clear.  First, that … Continue reading

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Why We Suddenly Have A Plastics Crisis

or  How Kahneman’s System 1 Fast-Tracked The Plastic Crisis,  and System 2 Slow-Tracked The Issue A child’s plastic fish, and a plastic cotton bud innard, both found on my local beach. (Long post – download it as pdf here) Introduction … Continue reading

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A Two-Track Tool For Issues Development and Campaign Design

   (download this blog as a pdf here) Campaigners will be very aware that not many people spend much of their time bothering about “issues”.  For most people, most of the time, what bothers and pre-occupies campaigners, ‘policy wonks’, political … Continue reading

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