Monthly Archives: June 2020

Increasing The Impact Of Individual Behaviour Change

(Long post – download as a pdf) This post outlines a simple ‘three pillar’ framework to help realise the often untapped potential of behaviour change.  Pillar 1 is private personal action in the form of a new behaviour which stays … Continue reading

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Too Much DAD Leads To DADA

Too much Decide Announce Defend (Abandon) The UK government, or to be more accurate the English Government which is the bit directly led by Boris Johnson with the advice of the propaganda specialist Dominic Cummings, continues to write the textbook … Continue reading

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Values Group Changes In The UK 1973 – 2020

Every few years the motivational values researchers CDSM Cultural Dynamics Strategy and Marketing run a national survey to take a snapshot of values groups in the UK, broken out as 12 Values Modes and three large ‘Maslow Groups’, Settlers, Prospectors … Continue reading

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Are LCAs Greenwashing Plastic ?

image JESUISMALIN.BE Creative Commons 4.0 LCA, Life Cycle Analysis or Assessment, is supposed to be an objective way to compare the environmental footprint of products, and is a mainstay of corporate decision-making in sustainability.  But it’s blind to plastic pollution, leaving … Continue reading

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