Category Archives: Uncategorized

More and more organisations are campaigning, and a growing number of agencies and consultants are commissioned to design and plan campaigns.  As many strategists have pointed out, it’s the ‘starting conditions’ which often determine the fate of a campaign, and … Continue reading →

Although from a military training academy source, this definition of campaigning is largely transferable to most instrumental campaign planning. ‘campaigning is a process of translating strategic goals into tactical missions and tasks … [it] … refers to the practical process … Continue reading →

Chris Rose  chris@campaignstrategy.co.uk    @campaignstrat Campaigns for good purposes must utilise the communications media of the time but it has become a pervasive, ‘default’ assumption that more ‘engagement’ or ‘mobilisation’ is automatically a good thing, and that means the more ‘online’, … Continue reading →

I’m often asked about speaking to ‘mixed audiences’ drawn from different Maslow Groups, that is the Settlers (Security Driven), Prospectors (Outer Directed) and the Pioneers (Inner Directed).  The advice is usually the same: (a) Segment if you can – and … Continue reading →

Framing: see this by Lakoff, and Frameworks Institute link below Obama Dismays Followers   After the first televised debate of the US Presidential election, Republicans were cock-a-hoop and Democrats frustrated and despondent.  Most people watching thought Obama had lost to … Continue reading →

Following CS Newsletter 81 and the paper ‘Changing Climate Campaigns: Time To Retire The Apocalypse‘, here are some links to record breaking weather – and to people thinking something seems to be going onOctober 2011 – July 2012 Thailand Floods … Continue reading →

The British government department DEFRA (Department of Food, Environment and Rural Affairs, operating in England and Wales) developed a ‘green segmentation’ based on self-reported public behaviours, in 2008. This segmentation was intended to be used to understand and drive ‘green’ … Continue reading →

Kevin McCloud’s current series of Grand Designs featuring his attempt to create an ‘eco’ housing development in the middle of Swindon (Grand Designs on Wednesdays at 9pm on Channel 4) is a fantastic example of a tragic clash of values. … Continue reading →

Anthony Painter reviews “What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers” for Labour Uncut, at  http://bit.ly/pIUYT7 “There is nothing I can say to recommend this book more highly. If you don’t understand its argument you … Continue reading →