Category Archives: Uncategorized

Many different types of organization try to campaign and there many designs of campaign but campaign design at an organizational level, and management of campaigns, are subjects that get relatively little attention.  Here are a few ideas that may help. … Continue reading →

Quite often the constant pressure to refine ‘messages’ leads campaigners to get too clever for their own good. Sometimes, especially when in doubt, it’s best to say it straight, and simply to do the obvious.  When the people trying to … Continue reading →

UPDATE 13 June 2016 On 1 June the RSPB and WWF announced that they had changed their position and would make it clear to their 1.7m members/ supporters that on the balance of evidence, it would be better for the … Continue reading →

UK political classes and media are gripped by the ins and outs of the Brexit battle (a referendum of Britain’s continued membership of the European Union is due to be held on June 23rd).  Many other Europeans are baffled, not … Continue reading →

UPDATE 26 March 16 – Easter Weekend Good Friday was the first busy day for visitors in Wells this spring.  Gillying (crabbing) started in earnest and lots of people were out enjoying catching crabs from the Quay. I went down … Continue reading →

Here’s a list of ‘campaign strategies’. I’m not saying they are the best or the most applicable but they might help in planning or rethinking a campaign. Some or all can also be seen or used as tactics. Indeed the … Continue reading →

A survey fielded by the research agency Prognos has found that a majority of Small and Medium Sized Enterprises in Germany are against the controversial US-EU trade deal TTIP.  The European Commission and Member States such as the UK have … Continue reading →

FoE return ‘non-returnable’ bottles to the doorstep of Cadbury-Schweppes in 1971 The Schweppes Bottle Campaign was Friends of the Earth’s first famous campaign and perhaps still it’s most famous image.  I wrote about the power of the image and whether … Continue reading →

Update 26/2/16 Here is a crude summary slide of some of the examples positioned by their maximum point of agreement The functional-emotional nature of these charities reflects the different unmet needs, attitudes and beliefs of the three Maslow Groups.  Settler … Continue reading →

Achievement of the Paris agreement on climate change leaves those against effective global action on climate positioned as alongside ISIS.  It effectively brackets fossil fuels with tobacco and slavery.  Climate campaigns must now hold politicians to account and drive home … Continue reading →