Category Archives: Uncategorized

Evidence That Changing The Frame Can Improve Appeal Across Values Groups

Chris Rose     June 2014 Chris Rose, Director, Campaign Strategy Ltd, www.campaignstrategy.org, chris@campaignstrategy.co.uk This report Broadening the Appeal of Environmental Action through Values Framing Uplift presents evidence from UK surveys which shows how environmental and conservation groups could reach beyond the … Continue reading

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Blander Britain. No primroses at Primrose Corner

Journalist Michael McCarthy published an article in The Independent newspaper this week attacking one wild plant (cow parsley) for smothering others.  Often this sort of thing is reserved for attacks on ‘aliens’ but cow parsley is a native.  Cow parsley’s … Continue reading

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Norfolk Immune from Sea Level Rise ?

Can we rely on UK journalists and the BBC to grasp even the basics of the threat posed by climate induced sea-level rise ? It seems not. Take this exchange on BBC Radio Norfolk, yesterday evening, 13 May. (For UK … Continue reading

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Why Our Children Are Not Being Connected With Nature

A recent Fairyland Trust survey reported that 85.2% of Britons agreed “it is vital to introduce young children to nature”. On the face of it, this seems good news for groups such as those involved with this year’s National Children’s … Continue reading

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Introducing Young Children To Nature – Survey Report

Chris Rose   chris@campaignstrategy.co.uk A nationally representative survey (N=2000, representative by age and sex) was conducted for the Fairyland Trust www.fairylandtrust.org in December 2013, as part of the British Values Survey run by Cultural Dynamics Strategy and Marketing, CDSM [1]. The … Continue reading

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Update on Nightingales 15 May

Bryony from 38Degrees and I handed in the petition to the BBC. Hello – a recap on what happened. Bryony from 38 Degrees and I handed in the petition. Over 1400 signed it in the end.  The BBC never did … Continue reading

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Would You Like to Hear a Nightingale ? If so, please help this Petition

Slowly, year on year, Britain has been losing its Nightingales but as so few of us ever hear them, very few people will have noticed.  The BBC once brought the song of the Nightingale to the nation, with its first … Continue reading

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The Values Behind #nomakeupselfie

What motivated people to do #nomakeupselfie   ?  It went big on twitter and on facebook as women posted pictures of themselves without make-up, to support cancer charities. #nomakeupselfie engaged millions and hit the UK national news.  It also spread beyond … Continue reading

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UK Politics and Values – Beyond Class

With European Elections due to take place within weeks, and a UK General Election looming on the political horizon, British politicians and press talk a lot about ‘values’ but they rarely have any measurements of values to inform the ‘conversation’.   … Continue reading

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Pure values dog whistle: Daily Mail calls for overseas aid claw-back

The UK is currently suffering significant flooding, following unprecedented rainfall.  The climate-sceptic newspaper the Daily Mail has begun a petition, closely aligned to the demands of the anti-European party UKIP, to recall UK Overseas Aid to help the flood British … Continue reading

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